Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers." A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. For example‚ Coca Cola is the name of a brand make by a particular company. 1.2 Local brand: A local brand is a brand that is sold and marketed (distributed and
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OVERVIEW Innovations‚ trends and fads all create‚ shape‚ and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics
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company is Lucky 7 Cinema. The company is named after the 7 partners consisting of Yew Jian Haou‚ Yew Jian Ren‚ Joseph Loh Wai Seng‚ Vincent Pang Loon Wen‚ Ngan Khee Jun‚ Chew Ming Soon and Yap Joe Fu. 2.2 Location We have chosen Subang Avenue to open our Lucky 7 4D cinema. Subang Avenue is a place full of generation Y-ers as well as teenagers. There are many colleges and schools around this area making it a very strategic location. 2.3 History The idea of a 4D cinema came about at year
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Positioning Positioning is an essential part of launching your product and company in the market. The term “positioning” should be viewed both as a verb and a noun. As a verb‚ it can be defined as deploying a set of tools and processes used to influence and control the market’s perception of your product or company in relation to any competing alternatives. As a noun‚ it can be defined as an attribute or condition associated with your product. Nevertheless‚ positioning is not what your company
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POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind‚ heart‚ body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product
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Positioning Strategy: By creating product‚ service‚ channel‚ people and image differentiation Nestle arrives the consumer touch point more easily‚ effectively & efficiently in comparing with other competitors in the highly competitive food processing market. Product Differentiation : Nestle brings a many of product for target customers. They make available 25 types of minerals in Nido for children. It also arranged Cereals’ and Lactogen 1 &3 for newly born baby exclusively. Now the doctors
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Marketing Case Study: Positioning Budweiser SOMMAIRE PART 1 : Situation Analysis 1- The Environment p 3 2- The Industry p 4 3- The Company p 5 4- Marketing Strategy p 6 PART 2: The solution A- Recognition of the problem p 8 B- Analysis of the different alternatives p 9 1- Domestic Strategy 2- Foreign Strategy PART I: Situation analysis I The Environment According to the Budweiser¡¦s file‚ we can find some of
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Product Positioning A product positioning statement has four main components – the target‚ the frame of reference‚ the differentiation‚ and the reason(s) to believe. THE TARGET The target is who the product is for – who is the target user or customer of the product. The key to a good target definition is to balance being specific with being concise‚ you need to describe the target well enough that they can be identified‚ without being so verbose that your positioning statement goes beyond
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there is a £1.50 benefit to the economy." . Cinema has become a powerful vehicle for culture‚ education‚ leisure and propaganda. In a 1963 report for the United Nations Educational Scientific and Cultural Organization looking at Indian Cinema and Culture‚ the author (Baldoon Dhingra) quoted a speech by Prime Minister Nehru who stated‚ "...the influence in India of films is greater than newspapers and books combined." Even at this early stage in cinema‚ the Indian film-market catered for over 25 million
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Topic: Hong Kong cinema has been characterized by a strong transnational and global nature. Chinese identity and its relationship with Hollywood. Introduction: In the 1990s of Hong Kong‚ its movies‚ styles‚ stars and filmmakers were exportable to Western market. In the essay I will focus on how Hong Kong cinema become “transnational” and “borderless” in recent years‚ and relying on Hong Kong actors analyse it’s the relationship with Hollywood. Thus Hong Kong cinema in general is a crucial
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