"Pvr cinemas marketing positioning and targeting" Essays and Research Papers

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    Disadvantages of cinema

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    from its various advantages‚ Cinema is not free from its evil effects. Film artistry is‚ unfortunately‚ compelled to compro­mise with people’s popular taste and appeal to their lower instincts. Too many films dealing with sex problems and with the ways of the criminals are now shown‚ f These are apt to affect public morality. The substandard catering of music I and recreation is likely to injure public taste and outlook and is not ultimately good for the art. The Cinema has far reaching effect upon

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    Elements of Cinema

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    Elements of the cinema TIME * Since the images of moving pictures move in time‚ time is the most important element of the cinema. In the cinema it is subject to contraction‚ expansion‚ breaks or leaps through the manipulation of the director. The three aspects of the time 1. Physical time is the time taken by an action as it is being filmed and as it is being projected on the screen. A film may actually show what is happening in real life. * Physical time in the cinema can be distorted

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    Target‚ Positioning‚ and Marketing Mix at BMW BMW is one of the world’s largest luxury car companies and it is easy to understand why. Not only does this premium auto brand have a high resale value‚ but strong brand loyalty and an even bigger profit margin than mass-produced cars (Holloway‚ 2002). This in turn enables the premium maker to spend more on research and development into the minds of its target market to make better‚ more advanced cars with a powerful brand image. BMW is a German automobile

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    Cinema of Attraction

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    When one contemplates the concepts of cinema and attractions‚ the ideas of the modern day blockbuster film might come to mind. World disasters‚ car chases‚ and high profile police investigations are just some of the story lines that attract people to theatres year round. The term "cinema of attraction" introduced by Tom Gunning into the study of film is defined more precisely. To quote Gunning‚ a cinema of attraction: "directly solicits spectator attention‚ inciting visual curiosity‚ and supplying

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    Cinema Paradiso

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    your at Italy‚ it like reviving Italy’s film industry. If you are thinking‚ what Im thinking. Then you guess right. Im talking about Cinema Paradiso. Released in 1988 this Italian drama film written and directed by Guiseppe Tornatore will have you so entertained‚ that you wouldn’t mind having a crying baby next your seat. Just kidding. Cutting to the chase‚ Cinema Paradiso is about a young boy named Salvatore but people called him Toto‚ who grew up in a native Sicilian Village. However‚ 30 years

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    Cinema Paradiso

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    "Cinema Paradiso" is a movie about growing up‚ love‚ leaving and returning home‚ loss and success. Its first part illustrates a flashback of Salvatore’s life in Sicily‚ how he fell in love with movies with Alfredo’s guidance‚ and how he and his beloved Elena started a romance that ended bitterly. The latter part shows his return from Rome to his hometown for Alfredo’s funeral and some revelations of past events that caused him to live a nostalgic life for thirty years though he had been successful

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    Hindi Cinema

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    used to refer to the whole of Hindi cinema. Bollywood is only a part of the Bhartiya film industry. The name is a portmanteau of Bombay (the former name for Mumbai) and Hollywood‚ the center of the American film industry. Though some deplore the name‚ arguing that it makes the industry look like a poor cousin to Hollywood‚ it seems likely to persist and now has its own entry in the Oxford English Dictionary. Bollywood is commonly referred to as Hindi cinema‚ even though Hindustani‚ the substratum

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    Cinema Paradiso

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    Cinema Paradiso is set shortly after World War II in Salvatore Di Vita’s hometown of Sicily. Salvatore‚ nicknamed Toto‚ is a small child with a love for film who creates a close friendship with Alfredo‚ the cinema’s projectionist. Youth‚ the first theme we will discuss involves the trials and tribulations Toto goes through at the start of the movie. Toto has lived at least a few years without a father figure as his father went away to fight in World War II. After the war‚ however‚ his father does

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    The Therapy of the Cinema

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    reflect and analyse our biggest problems and fears. Cinematherapy has emerged precisely in order to make the most of those personal introspective moments offered by a series or film. It is a technique that uses the multiple psychological benefits of cinema together with cognitive therapy. It’s objective? To use audiovisual material as a tool to help ourselves overcome all kinds of psychological disorders. With a film a director meets one of the purposes of therapy: to make the public and the patient

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    world cinema

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    In the early 1900s Italy was the first to start a new advangarde movement in the cinema production‚ thanks to the art movement Futurism. The Manifesto of Futuristic Cinematography dates back to as early as 1916 some sources even started earlier. To the futurists‚ the cinema was an ideal form of art for their "wonderful plays"‚ being the start of a new artistic medium. As film had with no past and able to be manipulated by editing and simple special effects it became a new creative and subversive

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