GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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concepts‚ and issues regarding corporate social responsibility of business organizations. Foreign Literature Corporate Social Responsibility (CSR) is a critical issue across Asia. From local companies to multi-national conglomerates‚ how successfully business interacts with its environs and community is of supreme importance. As early as 1969‚ corporations have been paying attention to their impact on the local community and the world. Arising from the social justice movement of the 1960s‚
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Research paper CORPORATE SOCIAL RESPONSIBILITY/PHILANTROPY A CASE STUDY OF KENYA AIRWAYS Presented to DR. MAGETO By CHRISTOPHER TARUS 09-0478 Date 07TH APRIL 2010 Table of contents Introduction............................................................................................................ 3 Corporate Social responsibility................................................................................4 Good citizenry..............................
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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Social Report is now essential for business Introduction The corporate social responsibility (CSR) reports are used in annual report of the company; expressing how caring they have been over the last financial and how they intend to continue to be in the future. One of the most significant corporate trends of the last decade is the rapid growth in activities associated to corporate social responsibility (CSR). According to Business for Social Responsibility (BSR)‚ CSR is defined as “achieving
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performance from them through effective and efficient management (1997). On the 1920’s a man named Frederick Taylor known as the father of scientific management who described management as a science with employees having specific but different responsibilities; encourage the scientific selection‚ training and development of workers and equal division of work between workers and management thus sparking an important evolution to the business world making a dramatic increase in productivity (Estrada)
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Does CSR (Corporate Social Responsibility) help firms increase sales and contribute increasing market share in retail sector? CSR - A new business strategy! A Dissertation Acknowledgment The researcher wishes to acknowledge the following people who extended assistance in the preparation and realization of this research up to its completion: Name Position or Occupation or Vocation Abstract This dissertation explores the relevance of social corporate responsibility (CSR) to business
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Corporate social responsibility(CSR) is the corporation ’s way of giving back to the community. This research paper will discuss and analyze the benefits and problems of corporate social responsibility to see if the community is really benefiting from it or if it is just one of those things the corporation has to do to get credit on their tax return or as check mark. This paper will also discuss the incentives for company to engage in CSR ‚how consumers responds to CSR and their expectations from
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CORPORATE SOCIAL RESPONSIBILITY The term social responsibility means different things to different people. Generally‚ corporate social responsibility is the obligation to take action that protects and improves the welfare of society as whole as well as organizational interests. According to the concept of corporate social responsibility‚ a manager must strive to achieve both organizational and societal goals. Current perspectives regarding the fundamentals of social responsibility of businesses
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Corporate social responsibility is a company’s obligation to be responsible to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical component but also in the social and environmental dimensions company’s stakeholders are all those who are influenced by and can influence a company’s decisions and actions‚ both locally and globally. Business stakeholders include employees‚ customers‚ suppliers‚ community organizations
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