The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers
Premium Brand
Kwame Nkrumah University of science and technology School of Business College of arts and social sciences This research instrument is designed to collect data for a study on the topic the “the effect of corporate social responsibility on the organizational growth. ( a case study of Vodafone Ghana Kumasi) Please thick [ ] where necessary A THE ORGANISATION QUESTIONNAIRES PART I: DEMOGRAPHIC AND SOCIAL CHARACTERISTICS 1. NAME ……………………………………………………………………………… 2. POSITION……………………………………………………………………………
Premium Corporate social responsibility Ghana Social responsibility
1. The Future of Corporate Social Responsibility in the Philippines – What can be expected and what are the trends that would shape CSR in our country for the next ten years. Due to the slow growth of the Philippine economy‚ Corporate Social Responsibility was being implemented and practiced by the corporations. It is based on the Philanthropic stage or what we call “kawang gawa”. Philippine CSR practices are generally manifested through donations or gratuitous activities and the public views
Premium Philippines Philippines Mindanao
Bimbo‚ was founded in 1945 by a Spanish immigrant to Mexico‚ few months after ending World War II. By 2016‚ the company produces more than 10‚000 products and has 171 plants in Mexico‚ the United States‚ Canada‚ Central and South America‚ Spain‚ Portugal‚ the United Kingdom and China. From the year 1997‚ Grupo Bimbo began an aggressive expansion process thought two forms: direct investment and acquisition (purchase of companies). In 1980‚ the company was listed on the Mexican Stock Exchange as a
Premium Marketing Wal-Mart Retailing
In recent years‚ the concept of ethics and social responsibility are essential in the business world as society is increasingly paying attention on the social responsibility of the companies and the ethics of their managers. According to Post et al (1996)‚ ethics refers to standards of behaviour and moral judgement differentiating right from wrong. In addition‚ Bartol et al (2003) defined managerial ethics as “standards of conduct and moral judgement managers’ use conducting their business”. The
Premium Ethics Corporate social responsibility Business ethics
One of the most controversial issues that has been widely debated over the last two decades is the corporate social responsibility of organizations. Opinions about business’s social responsibilities lie mainly between two extremes. At the one extreme is the classical view that states business is an economic institution directed towards profit whose only responsibility to society is to provide goods and services and to return maximum benefits to shareholders (Robbins‚ Bergman‚ Stagg and Coulter‚ 2003:
Premium Social responsibility Corporate social responsibility Business ethics
the country as a whole through their social responsibility activities. The Mobile telecommunication industry in this country has increased tremendously within the past couple of years‚ and have increasingly played major roles in not only the lives of the people within the community in which they are situated but also in the total economic well being of the country as a whole through their social responsibility activities. The idea of Social Responsibility has developed differently around the world
Premium Corporate social responsibility Social responsibility
Company: LOUIS VUITTON Essay Title: Corporate Social Responsibility: An investigation into Louis Vuitton Name: YAN JINSHAN Student Number: 17460510 Email: yanjinshan.eric@gmail.com Semester: One‚ 2014 Curtin University: Singapore Campus Tutor: Sally-Edith Yong Corporate Social Responsibility: An investigation into Louis Vuitton With the rapid development of social economy‚ the public tends to focus on the social responsibility of the company‚ as well as feedback to the
Premium Corporate social responsibility Social responsibility
and focus on the interests of society. In doing so‚ they must perform corporate social responsibility that will help improve the community‚ society’s youth‚ charity‚ education‚ and also our planet. This corporate social responsibility should not be an option but rather an obligation‚ as that they play an essential role in creating goodwill‚ a positive image‚ and a competitive edge for the industry. Corporate social responsibility also increases sustainability by assisting the industry in achieving
Premium Southwest Airlines Delta Air Lines Lufthansa
TITLE PAGE CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE BY EZEIGWE‚ GRACE CHINYERE BA/2007/163 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINSTRATION‚ CARITAS UNIVERSITY‚ AMORJI- NIKE‚ ENUGU‚ ENUGU STATE. IN PARTTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE (B.Sc.) DEGREE IN BUSINESS ADMINISTRATION. AUGUST‚ 2010. CERTIFICATION
Premium Social responsibility Corporate social responsibility Sociology