Marketing challenges for BOP markets: BOP or Bottom of pyramid is a socio economic term given for the strata of low income people in the income pyramid (used to approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture‚ animal husbandry‚ factories or
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Project Report On “ CAPITEC bank (South Africa) implementing the Bottom of Pyramid strategy ” Submitted To: Dr.Veena Dutta Prepared By: Fagun Naiyyer PGDM 2011-13 11GM021 Executive Summary Little research has yet been undertaken in South Africa about commercial banks that are servicing the microenterprise and micro lending market. The objective of this project was to investigate the key factors that should be considered by capitec bank in South Africa servicing the microenterprise market.
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The history of structural engineering dates back to at least 2700 BC when the step pyramid for Pharaoh Djoser was built by Imhotep‚ the first engineer in history known by name. Pyramids were the most common major structures built by ancient civilizations because it is a structural form which is inherently stable and can be almost infinitely scaled (as opposed to most other structural forms‚ which cannot be linearly increased in size in proportion to increased loads).[1] Throughout ancient and
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FINAL ESSAY 5. Platforms and pyramids played an important social and religious role in the ancient cultures of Mesopotamia‚ Egypt and pre-Columbian America. Choose ONE of these cultures and discuss how these roles were expressed in their architectural treatment‚ function and spatial context (i.e. within a city and/or a natural landscape). The cultures of Mesopotamia have been influenced by different civilisations across different phases of the Mesopotamian era. Even though the civilisations occur
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Great Pyramid of Giza Since ancient times‚ numerous “seven wonders” lists have been created. The content of these lists tends to vary‚ and none is definitive. The seven wonders that are most widely agreed upon as being in the original list are the Seven Wonders of the Ancient World‚ which was compiled by ancient Greek historians and is thus confined to the most magnificent structures known to the ancient Greek world. Of all the Ancient Wonders‚ the pyramids alone survive. The Pyramids of Egypt are
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The Ancient Egyptians were not just a group of people that used the Nile river as a resource to live. They were more then that. They invented many things that shaped our modern world. Their religion‚ architecture and the way they used their resources to their advantage is just some of the ways they shaped our modern world. Five thousand years separates us and the Egyptians‚ its just hard to believe that they have contributed in great amounts to our modern world. This essay is going to talk about
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KHAFRA (Khafre) Khafre was an ancient egyptian pharaoh of during the Old Dynasty. He was the son of Khufu‚ the predecessor of Djedefre‚ his half-brother and his successor Menkaure. Khafre was the builder of the second largest pyramid in Giza. Some of the egyptologists also credit him with the building of the Great Sphinx‚ but this is highly disputed. We do not know much about Khafre except the historical reports of Herodotus which describe Khafre as a cruel and heretic ruler for closing the
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The Great Pyramid of Giza One of the most famous structures on the list of the seven wonders of the ancient world is The Great Pyramid of Giza. What makes this structure the most recognizable on the list? Not only is this pyramid the oldest structure on the list‚ but it is the only structure that still remains. The Great Pyramid of Giza was the tallest man made structure in the world for 3800 years which is not only a testament to its durability but to its mark as one of the most remarkable structures
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valued; and what they valued above all‚ and what drove them to build such monumental feats of architectural achievement was the afterlife. The afterlife was the sole reason many of Egypt’s greatest building were made‚ such as the early Mastabas‚ the Pyramids‚ the Valley of the Kings‚ and much more. In Egyptian culture the gods were closely tied in with the afterlife as they decided whether or not you would pass through to the other side‚ so fittingly the Egyptians also build huge temples to honor their
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they are old or just plainly out of nowhere just to be respectful. The last example of why I am great‚ Is I have traveled to an exotic country many times. The exotic place is Egypt and the great thing about me being there‚ is I have been in the Pyramid of Giza (The
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