Saul Ruiz MGMT 320 Jet Blue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems and business functions described in this case are Transaction Processing Systems (TPS)‚ Customer Relationship Management Systems (CRM‚ and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate with
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JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high level of customer service
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AND KEY Terms In this chapter‚ you learned how companies use integrated mar- keting communications (IMC) to communicate customer value. Modern marketing calls for more than just creating customer value by developing a good product‚ pricing it attractively‚ and making it available to target customers. Companies also must clearly and persuasively communicate that value to current and prospective customers. To do this‚ they must blend five promo- tion mix tools‚ guided by a well-designed
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well-known firms in the airline industry‚ JetBlue and Southwest. JetBlue Airways Corp was established in the year 1998 with a vision of being a leading cost efficient passenger airline with competitive‚ low rates. The company has been working toward a goal of growing sustainably while also maintaining efficient liquidity. The second firm in this case report‚ Southwest Airlines Company is a much older airline‚ which was founded as a commuter airline in 1971. Both companies operate on point-to-point
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II. STATEMENT OF THE PROBLEM As part of a long-term study of individuals 65 years of age or older‚ sociologists and physicians at the Wentworth Medical Center in upstate New York investigated the relationship between geographic location‚ health status ( healthy or one or more comorbidities)‚ and depression. Random samples of 20 healthy individuals were selected from three geographic locations: Florida‚ New York‚ and North Carolina. Then‚ each was given a standardized test to measure depression
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Medication Errors: Causes and Problems Reporting Student Name Grand Valley State University Medication Errors: Causes and Problems Reporting In the early morning hours of a 12-hour night shift‚ a nurse gives the patient an incorrect medication. The aspirin given was ordered for the patient in the next room. Medication errors are common in the hospital setting and especially by a nurse who is fatigued from working a 12-hour shift. In the situation described
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Practices HMP1 – Jet Blue Case Study HUMAN RESOURCE STRATEGIES‚ POLICIES & PRACTICES 2 Abstract Human Resource Management‚ was developed in the late 90’s‚ by R. Wayne Mondy and Judy Bandy Mondy. It was designed to help new students become familiar with human resource management‚ providing both realistic and practical scenarios of HR’s strategic role in planning and operating organizations. Through various examples from the research of company material
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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A medication error is any avoidable event that may cause or lead to untimely medication use or patient harm; however‚ while the medication is still in control of the health care administer (Brock‚ 2006). 80 percent of the most severe medical errors can be interrelated communication between clinicians‚ primarily in handoffs. For example‚ a handoff is a medical error if information regarding an essential diagnostic test is not communicated carefully and properly between providers at shift change (Starme
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Contents 1. Decision making .................................................................................................................................. 2 1.1. 1.2. Information systems.................................................................................................................... 2 1.3. 2. What is decision making? ........................................................................................................... 2 The process of decision making .......
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