General conventions Footer: Put your name (including English name in brackets) + student number centred in footer – start from Table of Contents. Page numbers bottom right – start numbering from Executive Summary Use Calibri‚ Times New Roman or Arial‚ * Body – font size 12 * Headings – font size 16 + bold * Subheadings – font size 14 + bold Double space your work. Use a paper clip‚ not a staple‚ to join your pages. The word count on 1200 words begins from the executive
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Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground crew
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On November 2‚ 2017‚ China’s Beijing Capital Airlines held its first overseas crew recruitment fair in Lisbon‚ as a part of its ongoing recruitment program in Portugal and Spain from November 2 to November 5. Having received more than 300 resumes‚ the company plans to hire 40 flight attendants in the two countries. Local candidates have showed great interest in the brand image and the distinctly Chinese culture of Beijing Capital Airlines‚ marking the globalization of the company’s crew recruitment
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Case 1: Southwest Airlines 1. What is SWA’s strategy? What does it take to execute the strategy? Southwest’s strategy is to maintain low cost‚ low fares and frequent flights. SWA execute this strategy through emphasizes point to point routes‚ which means customers fly directly to their final destination. According to annual report of 1993‚ 80 percent of its customers fly non-stop to their final destination. Furthermore‚ SWA also pays off in shorter turnaround times and higher equipment. Therefore
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Philippine Airlines Lucio Tan‚ the owner and Chairman of Philippine Airlines (PAL) was faced with a problem. Despite unacceptable levels of profitability‚ higher levels of passenger boardings for the summer of 1997 indicated that a sharp increase in staffing levels was required. Faced with this request from his management team‚ Mr. Tan‚ having heard of some effective consulting work carried out by Renoir Consulting in the Philippines‚ asked Renoir to conduct an assessment of his Manila operation
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Qantas’s Core Competencies (by Yong) Based upon an independent study by Grant Samuel & Associates‚ Qantas is one of the most suc-cessful airlines in the world with solid long term growth potential (Qantas Airways Limited 2007). Qantas is one of the best performing airlines in the world with a number of very attractive core competencies as follows. Qantas’s Core Competencies Deccan’s Benefit if Merged with Qantas Strong brand: Qantas is a globally recognized brand that enjoys excellent brand equity
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domestic airlines industry operations usually consist of transportation of freight and passengers domestically (IBISWORLD‚ 2010). The industry has been experiencing slightly negative annual revenue growth of negative 0.4% for the past five years (IBISWorld‚ 2010). The domestic airlines industry consist of two major players such as Qantas Airways and Virgin Blue‚ and three minor players such as Regional Express‚ Skywest and Tiger Airways (IBISWorld‚ 2010). 2.0 External Analysis External analysis is used
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Internet strategy paper is prepared for Qantas Airways with the aim of analyzing how Internet marketing was incorporated in the company’s business strategy. Gathering of needed information was done through utilizing electronic databases and journals from the library‚ as well as books related to the topic. In addition‚ websites of the various businesses involved were viewed for the latest company news and information. For the purposes of this paper‚ the Qantas Group is narrowed down to one of its
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Management Analysis page 3 3) QANTAS human resource planning strategy page 3 4) Key human resource planning issues page 4 4.1) A flexible workforce 4.2) Improving productivity 4.3) Increasing workplace safety 4.4) Recruit internally for future human resource needs 5)SWOT of Qantas page 5 5.1) Strength 5.2) Weaknesses 5.3) Opportunities 5.4) Threat 6) Recommendation page 6-7 7) References page 8 1) Introduction The Qantas Airway
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