(4) promotional mix elements used by an airline would differ if the target audience were: (1) Consumers who travel for pleasure (CP) (2) Corporate travel departments that select the airlines to be used by company employees (TD) Message Ideas Expressed Execution How Presented Brief intro: -When an Airline has stated the mission and noted its target markets‚ they have several ways to promotionally communicate its messages. - The airline will have to use different strategies for
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Benchmarking: A Quantitative and Qualitative Look at Southwest Airlines and British Airways In today ’s competitive marketplace‚ all firms are seeking ways to improve their overall performance. One such method of improvement‚ recently adopted by many firms‚ is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis‚ managers determine the firm ’s critical processes and outputs‚ baseline those processes‚ then compare the performance of each
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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MACRO PERSPECTIVE ( AIRLINE INDUSTRY) Economical can be one of the major factors for the airline industry. Due to the rate of war and terrorist event‚ the growth rate of economy dramatic slowdown‚ capacity demand‚ which gains the low yield to the airline industry. Moreover‚ oil prices increase also affect their profits. The social sector‚ which are strongly from employment perspective and safety. The technology in airline industry is fast moving‚ however it’s very costly. Alliance gives the
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Infosys Campus Connect Information Technology 5th semester GROUP-I PROJECT MEMBERS NAME CLASS ROLL NO. UNIVERSITY ROLL NO. DRIPTA RATH 02 10900210002 SURAJIT DAS 12 10900210012 SUBRATA SHAW 30 10900210031 BISWAJEET GOSWAMI 46 10900210049 SAURADIP GHOSH 57 10900210061 DIPANJAN PANDA 82 10900210088 TABLE OF CONTENTS ACKNOWLEDGEMENT
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INTRODUCTION An airline is an organization providing aviation services to passengers and/or cargo. It owns or leases airlines with which to supply these services and may form partnerships or alliances with other airlines for reasons of mutual benefit The scale and scope of airline companies ranges from those with a single airplane carrying mail or cargo‚ through full-service international airlines operating many hundreds of airplanes in various types. Airline services can be categorized as being
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com/locate/jairtraman Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair‚ Aer Lingus‚ Air Asia and Malaysia Airlines John F. O’Connell George Williams Air Transport Group‚ College of Aeronautics‚ Cranfield University‚ Bedfordshire‚ MK43 OAL‚ UK Abstract Direct competition between full service airlines and no-frills carriers is intensifying across the world. US and European full service airlines have lost a significant proportion of their passengers
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volatility in crude oil prices. Presently Delta Airline is over dependent on the North American markets‚ which had experienced a major hit during the recession in 2008. Mergers and Acquisitions and the alliances with airlines in the non US markets generates an opportunity for Delta to gain access to growing/emerging markets such as China and India and diversify its activities throughout the globe. Technological developments in the industry helps the airlines to save on fuel costs‚ as they can purchase
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KINGFISHER AIRLINES HISTORY Kingfisher airlines was established in 2003. It is owned by the Bengaluru based United Breweries group. The airline started commercial operations in 9 May 2005 with a fleet of four new Airbus A320-200s operating a flight from Mumbai to Delhi. It started its international operations on 3 september 2008 by connecting Bengaluru with London. HISTORY (CONTD) Kingfisher’s head office is located in The Qube in Andheri (East)‚ Mumbai and its registered office is located
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Philippine Airlines I. Executive Summary Philippine Air Lines also known as PAL‚ is the flag carrier and national airline of the Philippines‚ headquartered in the Philippine National Bank Financial Center in Pasay City. Philippine Airlines maintains aircraft with the highest degree of airworthiness‚ reliability and presentability in the most cost-effective manner; and conduct and maintain safe‚ reliable and cost-effective flight. It continues to achieve on-time performance on all flights it operates
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