Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s‚ and in 1969‚ the Airline purchased five B737-100s. Finally in 1972‚ MSA
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Background Information American achieved its largest-in-the-industry status through a mix of pioneering initiatives and aggressive expansion. It introduced first AAdvantage frequent flyer program. AAdvantage is the frequent flyer program of American Airlines. Launched May 1‚ 1981‚ it was the first such loyalty program in the world‚ and remains the largest with more than 50 million members as for 2005. Miles accumulated in the program allow members to redeem tickets‚ upgrade service class‚ or obtain
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Physical resources and capabilities 1. Changi Airport Government and SIA had invested in the Changi Airport together. It includes facilities such as hangar‚ maintenance center‚ and catering center‚ those facilities can be used by SIA‚ but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable‚ then it is not SCAs. 2. Planes: SIA have 22%
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Strategic Management of British Airways Company Introduction Transportation plays an essential role to the success of many businesses and organizations. Without efficient transportation‚ many supplies and raw materials will not be brought from one place to another. It has been reported that humans have always needed to get around from place to place‚ making the act of walking a limitation on the distance traveled and the things they could carry. Consider the innovations that help
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Porters Five Forces Model & the Airline Industry Robert Warren 6/11/2011 Abstract Having conducted research on Porter’s Five Forces Model and the current business climate of the airline industry‚ I will be analyzing the industry using the Five Forces Model. Porter’s Five Forces model is a highly recognized framework for the analysis of business strategy. Five forces are derived from the model that attempts to determine the competitive intensity‚ competitive environment and overall
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In the 21st century‚ any company whose ultimate goal is to achieve leadership within its industry‚ it is necessary that they think beyond their domestic market and consider global markets instead. By doing this‚ they need to be able to change or implement their strategy in order to stay as competitive as they were before‚ form alliances and partners along the way and outperform the competition. For Boeing‚ trying to become the global leader in its industry again meant that they needed to launch
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Strengths British Airways is an established and a well-known brand and an icon that carries the symbol of UK air travel‚ is the largest British based airline considering it financial size and stability. Rich‚ strong and robust partnerships founded Oneworld alliance‚ becoming the third largest in the world. BA also takes advantage of Economies of scale by using the spare space of aircraft for cargo services.Additionally‚ a sole access to Terminal 5 development boost mobility in Heathrow airport Weakness
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An Airbus A380 plane operated by Singapore Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps‚ an electrical supervisor from
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Situation Analysis: Entrepreneur Robert Deluce introduced Porter Airlines in 2006 aiming to create a higher value experience for its customers compared to other major players and competitors in the Canadian airline industry such as Air Canada and West Jet. The brand image is designed to provide upscale and refined service to its customers‚ giving the sense of traveling in first class with free amenities that competitors provide at very high prices such as meals‚ beverages‚ wine‚ etc. Even thought
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Notes for Airline Industry Analysis This is not an exhaustive analysis. We created it for guidance during our marking‚ but everyone’s paper was different. Executive Summary max 400 words; most important conclusions from the analysis. Make it persuasive. • Lose marks for not having an Executive summary 1. Industry Position Define the business/industry‚ what it does‚ how it does it Need to show a map of the airline flights. Second best is a description. WJ is N. America‚ Mexico
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