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    STRATEGIC MANAGEMENT & BUSINESS POLICY 12TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER Strategic Management: a set of managerial decisions and actions that determines the long-run performance of a corporation. Includes: • • • • Internal and external environment scanning Strategy formulation Strategy implementation Evaluation and control Pearson Education © 2010 1-2 Phases of Strategic Management: • • • • Phase Phase Phase Phase 1: 2: 3: 4: Basic financial planning Forecast-based

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    between the planning/design/positioning schools of strategic management and the resource based view? Define the planning of strategic management: Strategic planning can be defined as a process of organization that defining its strategy‚ direction‚ and making decision about resource to pursue its strategy. For the defining organization’s direction‚ its must be understand the current position and find out the way to making it successful. Generally‚ strategic planning must be including one of three key

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    explain how you would create appropriate strategic marketing objectives for a market Following on from the above 2 points‚ here you need to select a particular market – ideally the one that your own organisation operates in – and describe how you would create appropriate strategic marketing objectives (not actions) aimed at achieving success in that market. Section 4 Demonstrate how you would respond to changes in the marketing environment  report on the impact of changes in the external environment

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    1.1 Explain the link between Strategic Management and Leadership. Strategic Management can be further defined as Art and science of formulating‚ implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives (David‚ F.R.‚ 2011). Some other renowned definition on Management where Van fleet and Peterson described Strategic Management as a "set of activities that directs efficient and effective utilisation of resources to achieve Organisational Objective"

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    EXECUTIVE SUMMARY The essay provides a brief introduction to rapid‚ volatile and discontinuous change. It will elaborate that how these changes influence the organizational strategic management process and also incorporates some dissension related to it‚ which includes strategic analysis‚ strategic implementation and strategic evaluation. The top-managers in company should inspect the external environment to know their opportunities and threats. Any change that occurs in external environment will

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    …………………………………………………………..………………. 4 Global Expansion ………………………………………..………………………………….… 4 Current Situation …………………………………………………………………………….... 5 Current Performance ………………..…………………………………….………………….. 5 Market Share ………………………………………………………….……………………..... 6 Strategic Posture..……………..………………………………………………………………. 7 Corporate Governance ………………………………...………………………………….….. 7 Corporate Governance Facts ………………………………………………………….…... 10 Board of Directors …………………………………………………………………………… 11 Securities Ownership ………………………………………………………………………

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    Title: Strategic Planning "Competing in Changing Markets" Assignment topic Develop a vision statement‚ a mission statement and a statement of values‚ and explain their appropriateness. Undertake an internal analysis of the organisation and an analysis of its external environment‚ using several appropriate tools like an industry five forces analysis. Craft strategies and explain their appropriateness. Word count (from the start of the Introduction section to the end of the Conclusion section):

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    BB309 – Strategic Management Tutorial Questions Chapter 1 – Strategic Management and Strategic Competitiveness TRUE or FALSE QUESTIONS 1. Strategic competitiveness is achieved when a firm successfully formulates and implements a value creating strategy. (True or False) 2. The goal of strategic management is to develop a competitive advantage that is permanent. (True or False) 3. Average returns are returns in excess of what an investor expects to earn from other investments with

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    Table of Contents Task 1 – Strategic Evaluation of Yahoo 1 Internal Analysis 1 1. SWOT Analysis 1 2. Mckinsey’s 7S 1 3. Value Chain Analysis 3 4. Balance Scorecard 3 5. BCG Matrix 4 6. Knowledge about Rivals 4 7. The Power-Dynamism Matrix 4 External Analysis 5 1. Porter’s Five Forces 5 2. PESTEL Analysis 6 3. Strategic Group Mapping 7 Task 2 – Strategic Improvements 8 Ansoff Matrix 8 Porter’s Generic Strategies 9 Blue Ocean Framework 10 Turn Around

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    Cengage Learning CBS News (2012). Avon cutting 1‚500 jobs. Retrieved on December 12‚ 2012 from website: http://www.cbsnews.com/8301-505123_162-57558694/avon-cutting-1500-jobs/ Hitt‚ M. A.‚ Ireland‚ R. D.‚ & Hoskisson‚ R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason‚ OH: South-Western Cengage Learning http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/corporateresponsibilitypractices/corporate-governance.html#bod

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