their prices and making a large dent in the leisure market‚. As a result‚ Virgin Blue introduced a premium economy cabin class in March 2008. This aimed to appeal to the business end of the travel market‚ thus emerging as a market challenger (with Qantas being the business travel market leader). Instead of purely focusing on getting the customer from A to B for a cheap price‚ they aimed to increase the customer experience of those choosing to fly premium economy by: * Making the customer feel
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On the hand for macro environment‚ it comprise forces of Demographic‚ Technology‚ Economic‚ Natural‚ Political and Cultural. Company goes about as a base of a business while Market Channel is the way how we spread the information or items. Market is the determination of which individuals to target and where the items
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1.26 Value of auditing Required: Would you obtain an audit for this company? Explain the reasons for your decision. Yes‚ audits exist because of regulatory mandate (required by government). There are three theories which propose reasons why demand for audits might exist without regulatory mandate: 1. Agency theory (The focus of the agency demand for auditing is more related to the stewardship role of accounting- which is more an examination of what has happened.) The separation of ownership
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realising that they are sacrificing the comforts provided by a full service airline. Their basic needs and wants ultimately come down to the lowest cost flight‚ secondary to that is service. Jetstar are targeting the right customers as it’s owner Qantas caters for the full service category. They do have fierce competition in that category mainly Virgin Blue then Tiger Air. Virgin Blue probably has a better reputation for providing better service at relatively the same price. This is a potential weakness
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load factor of over 75 percent‚ an increase of 4 percent over the previous year. | IATA 3K | ICAO JSA | Call sign JETSTAR ASIA | | Founded | 2004 | Hubs | Singapore Changi Airport | Frequent flyer program | Qantas Frequent Flyer | Member lounge | Qantas Club | Fleet size | 7 | Destinations | 11 | Parent company | Newstar | Headquarters | Singapore | Key people | Ms Chong Phit Lian (CEO)‚ Mr Choo Teck Wong‚ Denis (Chairman) | Website | http://www.jetstar.com
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How can risk influence risk premium? How are risk and return related? Risk and return are the fundamental basis upon which investors make their decision whether or not they should invest in a particular investment. How they are related and the influence between the two‚ is the decision making process that all investors must weigh up. This essay will show how risk can influence risk premium‚ outlining their relationship and how risk and return are related. Within any investment there is a certain
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Section A Question 1) a) In the case of Donohue v Stevenson[1]‚ Donohue won the case. The ratio decidendi in the case was that the liability of negligence did not depend on the contractual relationship and that Stevenson owed the duty of care to Donohue as a manufacturer‚ not to cause foreseeable injuries to the users of the products. As there was an owed duty‚ Stevenson failed to practice the appropriate standard of care and in turn‚ the negligent act had caused the injuries to Donohue. Therefore
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Introduction This article is describing about the raising of market share for smart phones and devices from Xiao Mi which is originated from China. Xiao Mi is in the IT industry and it was founded in 6th April 2010‚ they started producing and release smart phones in August 2011.This article describes the tactics and strategies that are being used by Xiao mi in order to break the stranglehold of Apple and Samsung devices and becoming one of the top five powerhouse. Xiao Mi’s marketing’s concept has
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strategies. Competition between existing competitors Qantas now has the biggest market share in Australian domestic airline market‚ which is also the leader in this industry. Qantas try to differentiate itself with other airline companies by providing high-quality full-services to its customers. After the big success of Virgin Blue established in 2000‚ whose aims to attract price-sensitive customers by selling cheap no-frill tickets‚ Qantas established Jetstar in 2004 to compete with Virgin Blue
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XIBIN YANG OCT 08‚ 2012 Book Review: The Olympic Games Effect MKT-231 Book Review: The Olympic Games Effect The book: The Olympic Games Effect wrote by John A. Davis‚ is mainly discussing about the sport market‚ especially the Olympic market. The book made a key contribution to learning the economics of the Olympics‚ marketing of the Olympics. It is really help marketers to understand how brands promote in such a huge
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