INTRODUCTION: Aviation industry plays a key role in economic development‚ growth of tourism and social development. The Indian Aviation industry has witnessed a turbulent phase over the last few years. In the recent years‚ the industry saw the emergence of the low cost carriers and liberalisation of government norms which impacted the global aviation industry. More recently‚ the global economic downturn of 2008 dealt a severe blow to the aviation industry the world over. The article gives a brief
Premium Airline Mergers and acquisitions Low-cost carrier
Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
Premium Southwest Airlines
QANTAS CASE STUDY The History of Qantas Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline‚ air freight is also an integral part of its core business. Other Qantas operations include catering‚ tourism and E-commerce devoted to transport and travel. It was founded in the Queensland outback in 1920 as the Queensland and Northern Territory Aerial Service (QANTAS). The company began its operations with one aircraft providing joyrides
Premium Qantas Airline Melbourne Airport
strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground crew
Premium Marketing Airline Strategic management
Qantas Qantas is a domestic budget airline established in Australia since 1920. The first operated aircraft of this company is an Avro 504K carried two passengers and one pilot. It is one of the airline company underwent the trading transformation during mid-century by the end of the last century. The airline commences to expand by the end of the wars. Qantas foresees there would be the huge growth in the civil air transport. In this case‚ it expands the range of the airplane and bye the new airline
Premium Airline Aircraft Southwest Airlines
2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
Premium Malaysia Airlines Airline Low-cost carrier
Analysis of QANTAS Assessment 2: Report Fiona Anderson‚ Assessment 2: Report MGT330— Kym Treharne Due Date:10 September 2014 Student Number: 11449245 Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks‚ this report will assess Qantas’ opportunities and strengths within the aviation industry. In addition
Premium Airline Qantas
MKTG209 Introduction: Qantas Airways Limited is an Australian iconic airline group engaged in the operation of international and domestic air transportation services and the provision of freight services (Market Line‚ 2014). The airline also associates its services with the Jetstar brand‚ with QantasLink‚ Jetstar Asia and Jetstar Pacific grouped under the same business (Passport 2013). With a 17.7% market share of international passengers in Australia (Business Monitor‚ 2011)‚ the company aims
Premium Qantas Marketing Airline
Analysis of the Airline Industry Marketing Management Fall II December 8‚ 2003 Table of Contents Environment . .. 3 Demand . .. 6 Competition .. .. 7 Product .. .. 9 Pricing . 11 Placement/Distribution .. . 14 Promotion 16 Conclusions . 17 References
Premium Airline Delta Air Lines Northwest Airlines
1. Executive Summary • Qantas is Australia’s largest domestic and international airline • Qantas was founded in the Queensland outback in 1920 and it began its operations with one aircraft carrying mail and now it has expanded to 146 planes transporting people all over the world • Qantas’ major influences they have to deal in todays market with include globalisation‚ technology and the increased cost-based competition and the strategies that they have implemented to meet these influences are
Premium Qantas Airline Melbourne Airport