in Industrial Organization (IO) economics to derive 5 forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment‚ to contrast it with the more general term macroenvironment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace. Strategy consultants use Porter’s five
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One of the largest and successful retailers in the United States is Target. There have been many microenvironmental factors that have affected this company’s performance over the past few years. The microenvironment are the actors close to the company that affect its ability to serve its customers such as the company itself‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors and publics (Kotler and Armstrong‚ p.66) The company itself definitely played role in affecting its performance
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customers? (Kotler et al. 124 – 135) 6) How culture and social groups affect on consumer behavior? (Kotler et al. 224 – 230). 7) Why is it important to analyse company environment? What factors need to be analysed when a company analyses its macroenvironment? (Kotler et al. 2009‚ 152 – 172). 8) a ) Describe the marketing research process. b) How can primary data be collected (methods)? (Kotler et al. 190 – 209). 9) What are the personal characteristics influencing consumer’s decisions? Describe their
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AnaMaria Meshkurti Master in Marketing and Communications Assignment 3 – Rome Business School 14.04.2015 Assignment 3 Study module 3 Read the case study at the end of chapter 3 of your textbook and answer the questions. 1. What microenvironmental factors have affected Xerox’s performance since the late 1990s? Companies operate in two different environments‚ called micro and macro environment. The microenvironment is also known as the environment on which
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HUMAN CAPITAL: The State of Play in Australia HRMT20007 Human Resources Management Bev Broughton Assignment number 1 Due Date: 13th April 2011 Weighting: 50% Oscar Mauricio Cepeda Rosas S0200850 The Australian work force is a reflection of the characteristic of the Australian society‚ the analysis of the human resource environment can give some challenges that the companies face nowadays in a multicultural society such as Australia. The Australian workforce describes a old-fashioned human resource
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Organise Business Travel (BSBADM406B) Assessment Activity 1 Activities A‚ C & E Organise Business Travel Table of Contents Organising Travel Itineraries ...............................................................3 Session Plan 1‚ Assessment Activity 1 Part A Organising Travel Itineraries ...............................................................5 Session Plan 1‚ Assessment Activity 1 Part C Organising Travel Itineraries Hotel Information ..........................
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Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue‚ both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business‚ leisure and family market but however‚ it will ultimately be the service companies‚ and their associated marketing strategies and techniques which‚ will establish the difference between the market ‘leader’ and the market ‘loser’. This analysis
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members of the AC will be financially literate. (4) The responsibilities of the audit committee include: integrity of financial reporting; risk management & internal control framework; &oversight of independence of external & internal auditors. (5) Qantas rotates the lead audit partner every five years and imposes restrictions on the ex-employees of the external auditor Additional Question 1. Related party transactions (a) - May be conducted with the related parties & treated like normal transactions
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FAR EASTERN UNIVERSITY Makati COURSE OUTLINE COURSE CODE : PRNMGT COURSE TITLE : Principles of Management and Organization COURSE CREDIT : 3 units‚ 3 hours per week Course Description: This introductory course provides the student background knowledge about the broad and complex field of management‚ both as a study or discipline and as a practice. It covers the basic management concepts of management‚ the general functions of planning‚ organizing‚ leading and controlling
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forces? a. Rivalry among established firms b. Threat of new entrants c. Height of exit barriers d. Bargaining power of suppliers e. Bargaining power of buyers (c is correct) 4. Which of the following is not a component of the macroenvironment? a. Technological forces b. Political and legal forces c. Demographic forces d. Sociocultural forces e. Competitive forces (e is correct) 5. Members of a strategic group a. compete directly with members of other strategic groups
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