Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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95 Beechwood Ave Hayes Middx UB3 1JP United Kingdom Mobile: +974 33708474 (Qatar) +44 7516 686 786 (UK Mobile) 13th September 2011 Qatar Airways Recruitment Re: Baggage Team Leader‚ Doha QAT000AG Dear Sir/Madam‚ I am writing to apply for the above position. Ever since my first flight experience as a child‚ I have always aspired to become part of the Airline industry. Since then I have always worked hard in delivering exceptional Customer Service in the expectation
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Analysis of Boeing 787: The Dreamliner Boeing announced the launch of a new jetliner called the Dreamliner (Boeing 787) and hoped to regain its leadership role in the commercial airline industry. I will apply the theories of competitive forces model and the macro-environment to analyze the Boeing case in the following exploration‚ and then give my suggestions. According to the competitive force model‚ the first point of the risk of entry by potential competitors is neither high nor low because
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Review CFO CFOA First 41 English Copyright 2011. Fairfax Media Management Pty Limited. Technical Qantas segment analysis 1999-2004 1999 2000 2001 2002 2003 2004 $bn $bn $bn $bn $bn $bn International 308.3 374.3 458.7 202.3 221.6 397.8 Domestic 256.8 272.0 127.4 298.2 165.7 465.7 Other 136.7 169.4 109.7 178.3 179.7 234.7 Total EBIT 701.8 816.2 695.8 679.3 567.0 1‚098.2 Source: Qantas Annual Reports Information on losses incurred by Qantas’s international operations would have been prepared
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1. What are the considerations that my affect the pilots’ decision whether to continue the flight to London’s Heathrow Airport? For any pilots in the aviation industry‚ safety of the passengers and its crewmembers is probably the biggest consideration involving any emergency. Pilots are trained to fly and make correct decisions in case of any emergency event. In the case of British Airway 268‚ the pilots’ concern is whether the engines suffer any big damage after the small explosion that would
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British Airways I. Personality Elements i. Name British Airways‚ older British Airways Ltd. Founded in 1974. ii. Logo iii. Slogan “Upgrade to British Airways”‚ is slogan explained the feeling to the company to be a high airplane company. iv. Style Style‚ it’s like an icon. British Airways is an icon for the airways high company. It has conquered the world through its service and quality. After 35 years it is still in the market. . v. Advertising British Airways wants a good image. It creates
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British Airways Business Report Executive Summary: This report is focused on reviewing the existing strategic plan of British Airways Plc (BA) and proposing a new strategic plan to be implemented over the next five years. BA is the leading global premium airline that has recently singed a joint business agreement with Iberia Airlines forming a new holding company-IAG. However‚ increasing competition due to consolidation and low cost carriers‚ its market share has eroded in the UK
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Assignment # 1 Strategic Practice Exercise: (page #81) 1. Score each competitive force in the airline industry and provide a brief rationale for your assessment. · Rivalry Among Existing Firms: (High) When one major company in an industry makes a change in costs or services that could potentially increase their clientele‚ a major competitor almost always follows suit. Price matching is a prime example of that‚ therefore the threat is high. West Jet is one company that offers flights at a discount
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Buckling your airplane seatbelt and weight-loss personality Richard Simmons aren’t things you’d necessarily think go together. But if you flew on Air New Zealand in the recent past‚ it’s Simmons who may have video-instructed you how to buckle up. Great companies always think outside the box‚ and Air New Zealand is no exception. In the most recent Travel + Leisure World’s Best Awards survey‚ the Kiwi airline came in No. 2. And while readers didn’t specifically rank in-flight entertainment‚ ANZ’s
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My Destiny It was the 11th of September‚ I just had arrived to the World Trade Center in Manhattan‚ I was the coordinator of British Airways in the US‚ the very same morning I met a new colleague‚ who surprisingly was my High School friend‚ after arriving at the 88th floor‚ we stepped outside of the elevator and arrived at our own working cubicles‚ not knowing what was to come in the next minutes. After I had a sip of my coffee‚ I looked out the window; it must have been 09:00 by then. I started
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