How can risk influence risk premium? How are risk and return related? Risk and return are the fundamental basis upon which investors make their decision whether or not they should invest in a particular investment. How they are related and the influence between the two‚ is the decision making process that all investors must weigh up. This essay will show how risk can influence risk premium‚ outlining their relationship and how risk and return are related. Within any investment there is a certain
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company’s ability to generate good relationships with customers. Marketing environment can be examined in two parts; microenvironment and macroenvironment. Microenvironment is basically the forces that affect a company’s ability to reach its customers‚ which are the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors and publics. When we consider microenvironment of Burger King‚ we firstly see the company itself‚ including all departments of company as each of them has an
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Section A Question 1) a) In the case of Donohue v Stevenson[1]‚ Donohue won the case. The ratio decidendi in the case was that the liability of negligence did not depend on the contractual relationship and that Stevenson owed the duty of care to Donohue as a manufacturer‚ not to cause foreseeable injuries to the users of the products. As there was an owed duty‚ Stevenson failed to practice the appropriate standard of care and in turn‚ the negligent act had caused the injuries to Donohue. Therefore
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Larger societal forces The actors close to the company Macroenvironment Microenvironment 3 The Marketing Environment Demographic Company Economic Cultural Publics Company Competitors Political Suppliers Customers Intermediaries Natural Technological 4 2 N.Karami ‚Marketing 2012 September 29‚ 2012 Customer Relationship Mangement The Company’s Microenvironment (1) Actors The company Suppliers Marketing intermediaries intermediaries
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Chapter Three Analyzing the Marketing Environment Copyright © 2009 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 1 Analyzing the Marketing Environment Topic Outline • The Company’s Microenvironment • The Company’s Macroenvironemnt • Responding to the Marketing Environment Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 2 The Marketing Environment The marketing environment includes the actors and forces outside marketing
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some chance of changing secondary values but little chance of changing core values. 2) Compare and contrast a company’s microenvironment with a company’s macro environment. Microenvironment consists of factors‚ which are within the company whereas macro environment consists of factors‚ which are not within the company; instead they lie outside the company. Microenvironment consists of suppliers‚ distributors‚ customers‚ competitors and other factors in which the business is functioning and macro
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business have encouraged participative management‚ despite its popularity employee voice can produce challenges and disadvantages for the company. A realistic example of this is the Qantas airline issue where employees of the company refused to work due to work related matters and issues‚ resulting in Alan Joyce (CEO of Qantas) grounding the entire fleet. This dispute was evidently displayed as Alan Joyce was forced to “lock out until the unions withdraw their extreme claim and reach an agreement with
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business organization. External environment can be divided into 2 groups which are Microenvironment and Macroenvironment. Microenvironment and Marcoenvironment are the important factors in the marketing environment. Mircoenvironment are the environmental factors are in its proximity. The factors influence the company’s non – capacity to produce and serve the market. There are several factors in Microenvironment which is Company‚ Supplier‚ Marketing intermediaries‚ Competitor‚ Publics and customers
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Virgin’s main competitor is Qantas airlines in all strategic business units‚ SBUs. BCG matrix finds that Qantas is bigger than Virgin in all SBUs in respect to market share by triple the size. Virgin’s growth rate is approximately equal in difference between international‚ domestic and tourism with domestic being the highest
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2009): Cathay Singapore Qantas China Southern Malaysian Price EPS Company Stock code 24 Mar 2014 (TTM) Qantas Airways QAN.AX AUD1.055 –0.15 Cathay Pacific Airways 0293.HK HKD15.10 1.01 Singapore Airlines C6U.SI SGD10.95 0.34 China Southern Airlines 600029.SS CNY2.54 0.25 Malaysian Airlines 3786.KL MYR0.24 –0.07 Note: TTM = trailing twelve months; FYE= financial year end Performance Ratios (TTM‚ except for Leverage at most recent FYE) Profit Company Sales Growth Margin ROE Qantas Airways –2.237% –2.18%
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