Virgin Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin‚ including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction
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Introduction and research background We are five IBMS students who are learning to conduct a proper market research during the course Introduction to Market Research (IMR). In the IMR project we focus on the macro- and microenvironment of the product. We will research the potential of our chosen product in the Dutch market. The product we have chosen is a beer from Uganda called Nile Special and it’s produced by Nile Breweries. Nile Breweries was founded in 1951 by a group
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IRHR3035 – Managing Diversity Legal Case Study Sam Garnham – 3129691 Due Date: March 28 @ 11:59pm Tutorial: Monday 2 – 3pm Part 1 Due to the nature of Mel’s dismissal‚ she should file for unfair dismissal to the Fair Work Commission‚ Australia’s national workplace relations tribunal. Mel will claim constructive dismissal‚ with unfair dismissal the dismissal-based claim. For cases in New South Wales‚ which is where the situation occurred Mel can refer to the Anti-Discrimination
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Report. [Online] Available at: http://annualreport.qantas.com.au/assets/pdfs/QantasFinancialReport200907Notes2-10.pdf [Accessed 25 July 2010]. Qantas‚ 2010. Qantas to Receive First Boeing 787 In 2012. [Online] Qantas. Available at: http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2010/jul10/4096 [Accessed 25 July 2010]. Qantas‚ 2010. Qantas Launches New Inflight Entertainment Program . Available at: http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2010/jul10/4097
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1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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Erly Estrella * Describe the environmental forces that affect the company’s ability to serve its customers Marketing environment is made up of: 1. Microenvironment – actors close to the company that affect its ability to serve its customers. 2. Macroenvironment - larger societal forces that affect the microenvironment. Considered to be beyond the control of the organizations. * Demography - The study of human population in terms of size‚ density‚ location‚ age‚ gender‚ race
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Chapter 54 - Community Ecology Homework 1. Explain the differences between competition‚ predation‚ parasitism‚ mutualism‚ and commensalism and give an example of each. Competition- (–/– interaction) occurs when species compete for a resource in short supply example when an invasive species moves in it cause competition. Large insects defend feeding sites on cottonwood leaves by kicking and shoving smaller aphids from better sites. Predation- (+/– interaction) refers to an interaction in which
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CH 2-3 Homework CH 2 1. Describe the elements of microenvironment and competitive environment that effect wild water now. Then describe elements that you anticipate will affect the water park in the next few years. The elements of microenvironment for Wild Water (WW) (laws and regulations) are a new state safety law was passed and WW has to make some expensive upgrades to meet the new state standard. (Technology) In the area beach cottages are going to torn down and expensive condominiums are
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INTRODUCTION AVIS Avis is the Australian largest car rental company‚ with 33% market share across the nation’s airports‚ employing 1000 staffs in 240 locations (Super brands 2009). The company entered Australian market in 1955‚ initially only had a market share of just 10- 11% of the car rental market. In 1962 Robert Townsend joined as President of Avis and introduced a bold advertising campaign focusing on the company’s customer service: “We’re No.2. We try harder!”. The message‚ together with its
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CARBON TAX ON TOURISM CARBON TAX The tax levied on the carbon content of fuels is known as the carbon tax. Carbon tax is a type of carbon pricing. Fuels like coal‚ petroleum and natural gas release carbon dioxide (CO2) when they are burnt. This tax has been introduced to reduce the greenhouse gas emissions. These taxes can be regressive tax‚ in which they may affect low income groups directly or indirectly. This regressive impact on carbon taxes can be addressed by using the tax revenues to
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