Chapter 1: the Nature of Marketing. The focus of marketing is on customers and their changing needs. Goal of marketing: long term customer satisfaction. Three conditions which must be met before the marketing concept can be applied: * Company activities should be focused on providing customer satisfaction instead of producing products. * The achievement of customer satisfaction relies on integrated effort (marketing is the responsibility of everyone in the company.) * Management must
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3/19/2013 Opening Case • It was the early 1930s when a physician –turned textile trade in rural Karnataka found his business getting interrupted for want of regular supplies of cloth from the weavers. When he enquired with weavers about the reason for their irregularity‚ he was told that there was no working capital available to them. There were no banks in the area. The one located in the town was not interested in lending to small operators particularly in the rural area. Local money lenders used
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and europen-based airline FlyA in summer 2013‚ with transatlantic operation to the east coast of the U.S. * A Singapore budget ailrline‚ Scoot‚ will begin operations this model in 2012‚ joining Malaysia’s AirAsia X and Australia’s Jetstar‚ a Qantas subsidiary‚ in flying long-haul in the region. * Transatlantic budget carrier Zoom Airlines ceased all operations because of financial difficulties in 2008. * International Lease Finance Corporation (ILFC) to lease six Airbus A330-300 aircraft
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the rain. My product will include a leather jacket‚ pants‚ shirts‚ shoes and last but not lest an umbrellas. Marketing Environmental Analysis The marketing environment consists of a Microenvironment and a Macro environment. The microenvironment deals with internal factors. which could affect the company’s ability to service its market‚ such as competitors‚ suppliers‚ distributors and consumers. The macro environments are those factors‚ which are outside the
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affect not only the company but also the other actors in the microenvironment. The analysis of the five forces – political/legal‚ economic‚ ecological/physical‚ social/cultural and technological – is known as PEEST analysis. 3. Micro environment The actors in the company’s immediate environment that affects its capability to operate effectively in its chosen markets. The Marketing Environment Macroenvironment Economic Microenvironment Political/ legal Customers Suppliers Company Distributors
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Doing Something New with Something Old Using Business Model Innovation to Reinvent the Core The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private‚ public‚ and not-forprofit sectors in all regions to identify their highest-value opportunities‚ address their most critical challenges‚ and transform their enterprises. Our customized approach combines deep in ight s into the
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Dear diary‚ I was reading one of the latest teenage magazines today. I find them rather interesting and informative because they are full of very compelling articles about role models in sport and culture. in this generation. There was a very amusing article on a singer called Miley Cyrus. She is an interesting character. It is amazing to watch what happens to young celebrities‚ as they get older. Often‚ after many years in the spotlight‚ some celebrities appear to develop a very undesirable image
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BUSN3031/9244 Derivatives and Risk Management Assignment 1 (due March 19) Each question is worth 1 point. The assignment consists of 10 questions. Please write your name and student number on top of the first page of the assignment. Please provide the relevant calculations. Assignment is individual. Assignments should be lodged at the next lecture (if you intend not to attend the lecture but would like to submit assignment‚ contact topic coordinator). Emailing
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The factors of influencing the fast food restaurant Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners‚ which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s‚ when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this‚ Chinese-style fast food emerged and
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Company Perspectives: From a small air service that began with a 5-seater twin engined Airspeed Consul in 1947‚ Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft‚ servicing more than 110 destinations across six continents. Today‚ Malaysian Airlines System Berhad is a corporation with a vision of global expansion. The airline’s network will grow extensively in response to consumer demand for worldwide coverage. The airline’s enhanced in-flight services
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