Table of Contents i Executive Summary i 1 Introduction..............2 2 Analysis..........3 2.1 Need recognition...............3 2.1.1 Environmental influences.......3 2.1.2 Individual differences............4 2.1.3 Memory...........4 2.1.4 Situational influences........4 2.2 Pre-purchase search.........6 2.2.1 Internal Search.............6 2.2.2 External Search.............6 2.2.3 Exploratory Search............7 2.3 Information processing...........8 2.3.1 Exposure............8 2
Premium Risk Decision theory Decision making
au/about-australia/our-country AUSTRALIA (2011) MINTEL (2011). Australia and New Zealand Outbound - October 2011. [online]. Last accessed 30 October at: http://academic.mintel.com/sinatra/oxygen_academic/display/id=545412/display/id=597002?select_section=597004 BBC (2011). Qantas resumes flights as court orders end to dispute. [online]. Last accessed 30 October at: http://www.bbc.co.uk/news/business-15516837 DEPARTMENT OF RESOURCE ‚ ENERGY ‚ AND TOURISM (2011). Tourism statistic. [online]. Last accessed 30 October at: http://www
Premium Marketing Target market
may vary depending on many situational factors such as seasonality‚ business or leisure purposes and so forth. In Australia‚ the same notion holds in terms of new entrants to the marketplace. Major players in the Australian Airline network include Qantas‚ Virgin and Jetstar. In terms of threat of substitutes‚ the risk level here is medium-high. Many forms of substitute exist to air travel including travel by sea‚ light rail and car. These often are less expensive options and require less pre-planning
Premium Fast food restaurant Airline Fast food
Jet Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their
Premium Airline Low-cost carrier Southwest Airlines
is low .So they just go to neighbouring countries .However ‚the competition of airline business in Asia-Pacific region is still high as this region is the home of world major airlines such as Singapore Airlines (SIA) ‚Thai Airways International ‚Qantas etc. In the past ‚the airline business environment in Asia-Pacific region was affected by so many crisis such as 9/11 attack ‚SARS crisis ‚the threat of war in Iraq and Avian Flu crisis and so on .Among the regions around the world
Premium Singapore Airlines Airline Low-cost carrier
1. When would you expect the composite and social class measure to be superior? Describe the correlation between social status (prestige) and income. Which is a more useful segmentation variable? Discuss. Status is frequently thought of as the relative ranking of members of each social class in terms of specific status factors. For example‚ relative wealth (amount of economic assets)‚ power (the degree of personal choice or influence over others)‚ and prestige (the degree of recognition received
Premium Social class Household income in the United States Middle class
Solution Manual to accompany Accounting: Business Reporting for Decision Making 4e Jacqueline Birt‚ Keryn Chalmers‚ Suzanne Byrne‚ Albie Brooks & Judy Oliver Prepared by Jacqueline Birt John Wiley & Sons Australia‚ Ltd 2012 Chapter 1: Introduction to accounting Comprehension Questions 1.1 What is a business transaction and how does it relate to the accounting process? Illustrate the concept of a business transaction with five examples relating to a mobile phone distributor. A business
Premium International Financial Reporting Standards Financial statements Balance sheet
Virgin Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin‚ including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction
Premium Strategic management
IRHR3035 – Managing Diversity Legal Case Study Sam Garnham – 3129691 Due Date: March 28 @ 11:59pm Tutorial: Monday 2 – 3pm Part 1 Due to the nature of Mel’s dismissal‚ she should file for unfair dismissal to the Fair Work Commission‚ Australia’s national workplace relations tribunal. Mel will claim constructive dismissal‚ with unfair dismissal the dismissal-based claim. For cases in New South Wales‚ which is where the situation occurred Mel can refer to the Anti-Discrimination
Free Discrimination
Report. [Online] Available at: http://annualreport.qantas.com.au/assets/pdfs/QantasFinancialReport200907Notes2-10.pdf [Accessed 25 July 2010]. Qantas‚ 2010. Qantas to Receive First Boeing 787 In 2012. [Online] Qantas. Available at: http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2010/jul10/4096 [Accessed 25 July 2010]. Qantas‚ 2010. Qantas Launches New Inflight Entertainment Program . Available at: http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2010/jul10/4097
Premium Singapore Airlines