Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a small number of competing firms
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Volume 21 • Number 3 • July 2013 Contents The Long Haul: The QANTAS – Emirates Alliance................................................ 2-4 Introduction....................................................................................................... 2 QANTAS SWOT Analysis. ................................................................................. 2 Strengths. ..................................................................................................
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QANTAS CASE STUDY The History of Qantas Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline‚ air freight is also an integral part of its core business. Other Qantas operations include catering‚ tourism and E-commerce devoted to transport and travel. It was founded in the Queensland outback in 1920 as the Queensland and Northern Territory Aerial Service (QANTAS). The company began its operations with one aircraft providing joyrides
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. VRIO The VRIO framework is a set of four questions of: Value‚ Rarity‚ Imitability‚ andOrganization (Barney and Hesterly‚ 2006). It is a tool to analyze company’s resourcesand capabilities to discover their potential competitive advantages or to identifycompany’s internal weaknesses (Barney and Hesterly‚ 2006). The following competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables
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1. Executive Summary • Qantas is Australia’s largest domestic and international airline • Qantas was founded in the Queensland outback in 1920 and it began its operations with one aircraft carrying mail and now it has expanded to 146 planes transporting people all over the world • Qantas’ major influences they have to deal in todays market with include globalisation‚ technology and the increased cost-based competition and the strategies that they have implemented to meet these influences are
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What’s behind Qantas’ restructuring decision? 22 May 2012 Myriam Robin SHARE 3 Change is coming thick and fast at Qantas Airways. A mere day after announcing 500 job cuts‚ the airline is in the news again with an even bigger announcement. The company is splitting its domestic and international operations into two separate businesses from July 1. Each of the businesses will get their own CEO‚ and will report their financial results separately. “This change will enable a greater
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Qantas Qantas is a domestic budget airline established in Australia since 1920. The first operated aircraft of this company is an Avro 504K carried two passengers and one pilot. It is one of the airline company underwent the trading transformation during mid-century by the end of the last century. The airline commences to expand by the end of the wars. Qantas foresees there would be the huge growth in the civil air transport. In this case‚ it expands the range of the airplane and bye the new airline
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QANTAS ANNOUNCES PROFIT RESULT‚ RESPONSE TO ECONOMIC CONDITIONS Highlights: Strong portfolio performance: o Continuing record results for Jetstar and Qantas Frequent Flyer.1 o Revenue growth of 6 per cent. o Yield and unit cost improvements. o Offset by industrial action and record high fuel costs. Improvement in net operating cash flow of 5 per cent. Strategic initiatives to transform Qantas International and grow Jetstar in Asia. SYDNEY‚ 16 February 2012: The Qantas Group today announced
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CASE 5 Qantas in the global airline industry‚ March 2010 Dallas Hanson Un¡versity of Tasmania i In mid-2009 Alan Joyce‚ chief executive officer (CEO) of Australia’s national air’1ine‚ had â rânge of difficult decisions to take. Qantas was at a crossroads‚ still profitable‚ but ’ I in the middle of a Ênancial crisis that posed a rhreat to I the whole airline industr;z What akernatives should he I contemplate and what should he do? : i The history of Qantas I Early years I ‚ ’
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VRIO ANALYSIS Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a
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