Qantas | 2007 | 2008 | 2009 | 2010 | 2011 | Revenue | 15060 | 15627 | 14552 | 13772 | 14894 | Net income($M) | 673 | 970 | 123 | 116 | 249 | Net profit margin | 4.48% | 6.23% | 0.85% | 0.84% | 1.67% | × Asset turnover | 0.77 | 0.79 | 0.73 | 0.69 | 0.71 | = ROA | 3.45% | 4.92% | 0.61% | 0.58% | 1.19% | × Financial leverage | 3.45 | 3.44 | 3.49 | 3.34 | 3.40 | = ROE | 11.93% | 16.91% | 2.13% | 1.94% | 4.05% | NOPAT margin | 6.48% | 8.72% | 1.40% | 1
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Demographic segmentation divides the market into groups based on demographic variables including age‚gender‚ family size and life cycle. The following four variables are examples of demographic factors used in market segmentation: 1. Age : Consumer needs and wants change with age. The marketing mix may therefore need to be adapted depending on which age segment or segments are being targeted. Case Study : The lure of generation Y With a plethora of anti-ageing products flooding the market‚
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Marketing Segmentation As stated by Finch (2012) market segmentation describes both a process and strategy by which the total market for a product is divided into smaller parts or segments (p. 158). There are four levels of marketing segmentation as described by Finch(2012) which are mass marketing‚ segment marketing‚ niche marketing‚ and customized marketing (p. 162). Mass marketing: Finch (2012) states that the seller does not differentiate between prospective buyers at all (p. 162). This is
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Question 1 Division of marketing for Kit Kat – chocolate bar‚ into geographic ‚ demographic‚ psychographic and behavioural segmentation. Geographic segmentation The market is broadly divided into Urban (cities and towns) and Rural (villages). Kit Kat caters the high urban need by making products available that too with a variety with the help of which the rural crowd can be kept attracted. Rural needs are also kept in mind and there is nothing even required for Kit Kat to make an effort to attract
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Qantas Airway Strategic Management BUSM 3125 Group Assignment 2 Jonathon Reid Sindra Hao Ming Lee – S3301727 Table of Content Executive Summary 3 Background Information 4 SWOT Analysis 5 PESTEL Framework Analysis
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Market Chosen: Car Buyers Segmentation Model: Lifestyle Segmentation Segments: Psychographic segmentation Consumer Attitudes Behaviors Perceptions Interests Reasoning: Pricing‚ Location of dealers‚ advertising all suggests that the car buying experience can be divided into demographics of lifestyle segmentation of the area. Jaguar‚ Lexus‚ Mercedes and BMW dealers tend to be located in areas where people care what they drive and perceive the nicer the car shows status. I live
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Competitive Positioning for Nestle Executive Summary: Nestle is a MNC corporation which is based in Vevey‚ Switzerland. The turnover of the corporation is 86$ bn dollars. This is a private sector organization and has more than 325‚000 employees. Nestle Everyday Ghee is a main product of the organization in India. The Ghee is effectively packaged with neat cover for hygienic layered complete packing. In this report we study the corporation‚ its background‚ the financial
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Market segmentation is an essential part in today’s business world. It is because not all customers have the same requirement and a market strategy which does not recognize this fact will result business failure. Market segmentation is the process of splitting customers‚ or potential customers within a market into different groups‚ or segments‚ within which customers have the same or similar requirements satisfied by a distinct marketing mix. Nike has been successful in market segmentation for selling
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literature and using your analysis of relevant external environmental factors‚ critically discuss the reasons why Qantas and Emirates identified each other as potential partners. In which areas are the expected internal benefits and synergies for both companies involved? (20 marks) The partnership is expected to strengthen the two airlines in the highly contested Europe to Australia market. Qantas has recently been struggling to compete with other airlines and has been losing money; last year losing $450 million
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innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural‚ psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food‚ and live in a healthy
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