Service Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people
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HR Planning at Qantas The following two recent articles about Qantas highlight some of the challenges the organization is currently facing. Please read these two articles and address the question as follows. Joyce’s reform waring irks engineers - Qantas CEO Alan Joyce says out of touch union leaders are blocking reforms (Source:The Australian July 21‚ 2011) QANTAS chief executive Alan Joyce has incensed the airline’s engineering union with a speech warning that a restructuring to be unveiled next
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airlines‚ however accounting for frequent flyer points (FFPs) is not a straight forward process (Bowman 1995). The aim of this assignment is to examine the concept of how FFPs should be accounted for according to the Framework‚ compare how Qantas Airways Limited (Qantas) and Virgin Blue Holdings Limited (Virgin) account for FFP’s‚ and determine the potential consequences of different accounting treatments. Accounting procedure for frequent flyer points according to the principles of the Framework
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Asia Airways is the Singapore’s new low fares airline for Australia and the Asia Pacific region. Established in 2004‚ it seeks out to provide consistent low fares to Australian‚ New Zealand and Asian leisure travellers. It’s strong association with Qantas ensures the highest standards of operational excellence‚ whilst delivering real savings to customers. Valuair‚ being the sister company of Jetstar Asia‚ provides value-for-money passenger and cargo flight services out of Singapore. Valuair begun
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The Australian airline industry 2. The External Environment 2.1.1 Demographic Changes Momentarily‚ there is a growing‚ but also aging population in Australia. The Generation Y represents about 4.5 million of the 20 million people living in Australia. This group is reported to be setting and influencing spending pattern trends (Ben Wyld‚ 2005). . 2.1.2 Socio-Cultural Forces Socio-culturally speaking‚ we can see an ongoing trend for greater environmental concerns. Especially people
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1. Internal AnalysisCurrent resources‚ resource capabilities and/or resources potential to provide sustainable competitive advantage for the company. Distinctive competencies and deficiencies and core competencies. Key areas of competitive advantageThe VRIO analysis from the appendix suggests Air NZ (Air New Zealand) have only one resource that will provide them with sustainable competitive advantage and is a distinctive competency‚ this is the intangible resource of Air NZ being the national
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MCD2110: Marketing 2 Buyer Behaviour Assignment 1: Business Report Product Category: International Airline — Jetstar Airways & Singapore Airlines Executive Summary This report discusses the difference between Singapore Airlines and Jetstar. Firstly‚ a consumer profile is developed to show that Singapore Airlines target the upper social class with self-esteem needs while Jetstar targets economical consumers with social needs. Next‚ the study of motivation shows that SIA and Jetstar consumers
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Introduction In this Research I would Explain These Three principle : A unified command structure‚ Designated incident facilities and Consolidated Incident Action Plan and How they were play an important role in The incident command system (ICS) References will be post in the End of this peepers . Unified Command Structure : Different than the Single Command Structure The Unified Structure are Two or more Individual’s shared the Role of commander in the same Incidents from Different organizations
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to sell a ticket to a passenger in their name but fly them with a totally different airline. For example go onto BA ’s website and book flights to Australia. A fair number of options appear but most of them are operated by BA part way and then Qantas or Qantas for the whole journey. IMPORTANCE OF SERVICE QUALITY IN AIRLINES:- It is very important for an airline to provide service quality to their customers. Different methods & dimensions is being used in such type of researches in order
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Factors that influence the selection of an Organizational Structure The first factor that I think has an influence on selecting an Organizational Structure would be strategy. Strategy determines how an organization is going to position itself in the market in terms of its products. There are two types of strategy: differentiation and cost-leadership. Differentiation strategy is when an organization wants to have the newest and best product. Cost-leadership strategy is when the organization
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