MCD2110: Marketing 2 Buyer Behaviour Assignment 1: Business Report Product Category: International Airline — Jetstar Airways & Singapore Airlines Executive Summary This report discusses the difference between Singapore Airlines and Jetstar. Firstly‚ a consumer profile is developed to show that Singapore Airlines target the upper social class with self-esteem needs while Jetstar targets economical consumers with social needs. Next‚ the study of motivation shows that SIA and Jetstar consumers
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non-stop routes that could be served by smaller planes.[12] Rolls-Royce jet engine which exploded on Qantas A380 superjumbo flight failed due to a ’poorly built oil pipe’ Rolls-Royce engine explosion forced an emergency landing in 2010 Superjumbo was forced to turn back with smoke trailing from its engine Rolls-Royce admits it ’fell short’ on safety standards A mid-flight engine explosion on a Qantas superjumbo jet in 2010 was triggered by a poorly-built oil pipe‚ an investigation has revealed. A
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Exam cases: Kodak Virgin Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester‚ New York. With the slogan ‘you press the button‚ we do the rest‚’ Kodak gave consumers the first simple camera in 1888‚ making a cumbersome and complicated process easy to use and readily
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Airways in Australia and New Zealand (wholly owned by the Qantas Group). Jetstar Asia based in Singapore. The company is managed by Newstar Holdings‚ majority owned by Singapore company Westbrook Investments (51 per cent)‚ with the Qantas Group holding the remaining 49 per cent. Jetstar Pacific based in Vietnam (majority owned by Vietnam Airlines with the Qantas Group holding 30 per cent). Jetstar Japan‚ a partnership between the Qantas Group Japan Airlines‚ Mitsubishi Corporation and Century Tokyo
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QANTAS DISPUTE On October 22nd‚ 2001‚ the Industrial dispute between QANTAS and its employees was initiated with the offering of a new Enterprise Bargaining Agreement. This proposed an 18-month wage freeze for employees plus a sliding scale profit share scheme. Ten out of twelve unions under QANTAS accepted the terms of the agreement‚ barring the unions of manufacturing employees (AWU and AMWU). They were holding out for a 4-6% pay rise. On the 8th May 2002‚ some ten months later‚ the dispute was
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Accounting Assignment #434 Best Friends Vet Clinic Part A Qantas Airline Short Report in accordance to Accounting Perspective Introduction On November 14‚ 2012‚ Qantas applied a capital management measure by 1) repaying its $650 million debt earlier than scheduled and 2) investing up to &100 million in an on-market share buy-back. This was fulfilled to reflect the Board’s goal: returning shareholders’ value‚ maintaining a strong balance sheet while still have the flexibility to
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to sell a ticket to a passenger in their name but fly them with a totally different airline. For example go onto BA ’s website and book flights to Australia. A fair number of options appear but most of them are operated by BA part way and then Qantas or Qantas for the whole journey. IMPORTANCE OF SERVICE QUALITY IN AIRLINES:- It is very important for an airline to provide service quality to their customers. Different methods & dimensions is being used in such type of researches in order
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Argentineas…………………...…………………...…………………...………………….. 2. Air India…………………...…………………...…………………...…………………...………………….... 3. Air New Zealand…………………...…………………...…………………...…………………...……….. 4. British Airways…………………...…………………...…………………...…………………...………….. 5. Qantas Airlines…………………...…………………...…………………...…………………...…………. 6. Singapore Airlines…………………...…………………...…………………...…………………...…….. 7. South African Airlines…………………...…………………...…………………...…………………..... 8. Turkish Airlines…………………...…………………...…………………...…………………
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various issues‚ which in this section of the report‚ would be the change management issues in large organizations. This report is specifically arranged for the reference of the directors of Qantas Airways. We believe we could provide the utmost effective solution and improved services to assist in the management of Qantas Airways. First and foremost‚ every person involved in a certain business‚ in order
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load factor of over 75 percent‚ an increase of 4 percent over the previous year. | IATA 3K | ICAO JSA | Call sign JETSTAR ASIA | | Founded | 2004 | Hubs | Singapore Changi Airport | Frequent flyer program | Qantas Frequent Flyer | Member lounge | Qantas Club | Fleet size | 7 | Destinations | 11 | Parent company | Newstar | Headquarters | Singapore | Key people | Ms Chong Phit Lian (CEO)‚ Mr Choo Teck Wong‚ Denis (Chairman) | Website | http://www.jetstar.com
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