Virgin’s main competitor is Qantas airlines in all strategic business units‚ SBUs. BCG matrix finds that Qantas is bigger than Virgin in all SBUs in respect to market share by triple the size. Virgin’s growth rate is approximately equal in difference between international‚ domestic and tourism with domestic being the highest
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2009): Cathay Singapore Qantas China Southern Malaysian Price EPS Company Stock code 24 Mar 2014 (TTM) Qantas Airways QAN.AX AUD1.055 –0.15 Cathay Pacific Airways 0293.HK HKD15.10 1.01 Singapore Airlines C6U.SI SGD10.95 0.34 China Southern Airlines 600029.SS CNY2.54 0.25 Malaysian Airlines 3786.KL MYR0.24 –0.07 Note: TTM = trailing twelve months; FYE= financial year end Performance Ratios (TTM‚ except for Leverage at most recent FYE) Profit Company Sales Growth Margin ROE Qantas Airways –2.237% –2.18%
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BU1008 Marketing Fundamentals – SP51 JCUS: In-class Case Presentation (Tutorial - Group) and Written Case Study (Individual) |Session/ Week |Content |Readings |Case Study |Case Study Questions to address in in-class presentation (group) and |Additional In-Class Tutorial Activities | | | | | |written assignment (Individual)
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| Bachelor of Business (Incorporating Graduate Diploma in Business & Graduate Certificate in Business)Strategic Management467943Semester One 2013 | TABLE OF CONTENTS Item | Description | Page | 1 | Welcome to Paper Overview Paper Level & PointsHours TaughtDelivery ModeIndependent Study | 3 | 2 | Teaching Team & Contact Details | 3 | 3 | Paper Information 3.1 Pre-requisite Requirements 3.2 Paper Aim3.3 Learning Outcomes 3.4 Content | 34 | 4 | AUTonline Programme Organisation
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The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s Five Forces model. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices‚ technology‚ in-flight entertainment‚ customer services and many more areas. One
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products or services: Qantas (Qantas Airways Limited) is the flag carrier of Australia.[5] The name was originally "QANTAS"‚ an acronym for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo"‚ the airline is based in Sydney‚ New South Wales‚ with its main hub at Sydney Airport. It is Australia’s largest airline‚ the oldest continuously operated airline in the world and the second oldest in the world overall. Qantas headquarters are located in the Qantas Centre in the Mascot
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What are Apple Inc’s strengths in terms of resources and core competencies in their home market? 10 Marks Resources: technology/innovation capabilities‚ skills and creativity of employees‚ global company with financial strength. Draw from VRIN/VRIO model. Core competencies: in technical innovation‚ legendary user friendliness‚ new product development & previous market penetration success (1.4 million iPhones sold in the first 4 months of launch in developed markets). Core competency should
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well-documented history of supplying some of the most luxurious clothing item available since the 1800’s‚ these figures beg the question ‘where has Pringle gone wrong‚ and what seems to be the problem?’. Devising from the PESTLE‚ Porter Five Forces and VRIN models‚ an analysis model is developed. This model indicates the current issues and challenges Pringle faces. Suggestions were then formulated based on the analysis model and other reference to relevant case studies and academia relating to Pringle
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and internal factors of the organisation first‚ before challenges posed by the external environment (Barney‚ 1986; Barney‚ 1991; Barney‚ 2001; Prahalad & Hamel‚ 1990). Barney supports this approach‚ suggesting that organisations must follow the VRIN criteria (Valuable‚ Rare‚ In-Imitable and Non-Substitutable)‚ in order to gain and maintain a strong competitive advantage (Barney‚ 2002). In simpler terms‚ the “outside-in” approach focuses on the opportunities and threats‚ to then develop its internal
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Comm 401 Research In Motion: Case Analysis Comm 401 Research In Motion: Case Analysis Table of Contents Introduction1 External Analysis1-3 Porter Analysis1-2 Pestel Analysis3 Internal Analysis3-6 Resource Analysis4 VRIN Analysis4-5 Capabilities Analysis5-6 Conclusion6 Works Cited7-8 Appendix 19 Introduction Research In Motion (RIM) is a Canadian multinational telecommunications company that designs‚ manufactures and sells cellular phones and other communication devices
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