Virgin Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary Table of Contents 1. Introduction 2. Strategic analysis 1. External analysis 1. General environment 2. Specific environment 2. Internal analysis 1. Competitive strengths 2. Competitive position in the market 3. Weaknesses
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1 Strong Brand Image 4 2.2 Employee Service and Customer-oriented 4 2.3 The innovation technology 4 2.4 Innovative Culture 5 2.5 Strong Infrastructure 5 2.6 Large customer base and customer loyalty 6 3.0 Strategy Capability 6 3.1 Value chain 6 3.2 VRIN framework 9 3.2.1 Value: 9 3.2.2 Rarity: 9 3.2.3 Inimitability: 10 3.2.4Non-substitutability: 10 4.0 International Strategy 11 5.0 Leadership of FedEx Corporation 13 5.1 Leadership 13 5.2 Management: 14 5.2.1 Top Management 14 5.2.2 Middle Management
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Table of Contents i Executive Summary i 1 Introduction..............2 2 Analysis..........3 2.1 Need recognition...............3 2.1.1 Environmental influences.......3 2.1.2 Individual differences............4 2.1.3 Memory...........4 2.1.4 Situational influences........4 2.2 Pre-purchase search.........6 2.2.1 Internal Search.............6 2.2.2 External Search.............6 2.2.3 Exploratory Search............7 2.3 Information processing...........8 2.3.1 Exposure............8 2
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Innovation Key Concepts Leadership for strategic management; sustainable competitive advantage; vision‚ mission‚ strategic objectives Industry competition five forces; general environmental factors Value-chain analysis; resource-based view of the firm; VRIN Intellectual and human capital Competitive strategy; generic strategies Diversification; synergy Opportunity recognition Informational vs. behavioral control Organizational structure; functional structure Leadership; learning organization Innovation;
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au/about-australia/our-country AUSTRALIA (2011) MINTEL (2011). Australia and New Zealand Outbound - October 2011. [online]. Last accessed 30 October at: http://academic.mintel.com/sinatra/oxygen_academic/display/id=545412/display/id=597002?select_section=597004 BBC (2011). Qantas resumes flights as court orders end to dispute. [online]. Last accessed 30 October at: http://www.bbc.co.uk/news/business-15516837 DEPARTMENT OF RESOURCE ‚ ENERGY ‚ AND TOURISM (2011). Tourism statistic. [online]. Last accessed 30 October at: http://www
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may vary depending on many situational factors such as seasonality‚ business or leisure purposes and so forth. In Australia‚ the same notion holds in terms of new entrants to the marketplace. Major players in the Australian Airline network include Qantas‚ Virgin and Jetstar. In terms of threat of substitutes‚ the risk level here is medium-high. Many forms of substitute exist to air travel including travel by sea‚ light rail and car. These often are less expensive options and require less pre-planning
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Jet Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their
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The Problem Bombardier is the global leader in business and regional aircraft manufacturing and in recent years has been improving their performance. Their strategic objective has always been to be global leaders in both their aerospace and transportation divisions. However‚ there have been frequent leadership changes since the diversification era ended in 1999‚ and many analysts and investors have been questioning what their long-term strategy in the aerospace industry is‚ especially since the
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Table of Contents 1. Strengths and Weaknesses of I/O model and RBV … 3 2. COMMONNANDDIFFERINGTHEMES…………………………… 4 3. STRATEGY FOR 21ST CENTURY………………………………… 6 4. CONCLUSION…………………………….. ………………………… 7 REFERENCE LIST…………………………………………………… 8 1. Strengths and Weaknesses of I/O model and RBV BOTH OF THE INDUSTRIAL ORGANIZATION THEORY AND RESOURCE-BASED THEORY ARE SIGNIFICANCE FOR STRATEGY MANAGEMENT. HOWEVER‚ NO THEORY IS PERFECT‚ BELOW WOULD SHOW THE STRENGTH
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is low .So they just go to neighbouring countries .However ‚the competition of airline business in Asia-Pacific region is still high as this region is the home of world major airlines such as Singapore Airlines (SIA) ‚Thai Airways International ‚Qantas etc. In the past ‚the airline business environment in Asia-Pacific region was affected by so many crisis such as 9/11 attack ‚SARS crisis ‚the threat of war in Iraq and Avian Flu crisis and so on .Among the regions around the world
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