Retrieved from www.smh.com.au Lunenburg‚ F.C Majumdar‚ A. (2013). We won’t chase market share‚ Virgin vows. Travel Weekly. Retrieved from www.travelweekly.com.au McCan‚ J.E O’Sullivan‚ M. (2012‚ January 27). Rising Jet Fuel Prices Weigh Heavily on Qantas‚ Virgin. The Sydney Morning Herald. Retrieved from www.smh.com.au O’Sullivan‚ M O’Sullivan‚ M. (2013‚ August 6). Virgin Australia flight delays after check-in system crashes worldwide. The Sydney Morning Herald. Retrieved from www.smh.com.au Pennington
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Service Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people
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ATMS 401 – MARKETING Clay Gervais ASSIGNMENT - QANTAS You’re the reason we fly SUBMISSION DATE: 30-Mar-13 STUDENT NAME: Wassim Hamdan STUDENT ID: 862466 Contents Introduction 3 Marketing Audit‚ Planning and New Strategy 4 SWOT Analysis 5 Qantas Macro Environment 6 Qantas - Micro Environment 7 Marketing Research and Intelligence 8 Market Segmentation 8 Market Positioning 9 Buyer Behavior 10 Conclusion 11 References 12 Author Biography 12 IntroductionQantas
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What are the success factors of Air New Zealand and how can the airline stay competitive? In order to answer this problem statement‚ we will have a closer look at the strategy of Air NZ and at its competitive advantage towards competitors such as Qantas‚ Pacific Blue or JetStar. Afterwards‚ it will be pointed out‚ what Air NZ will and should do in order to stay successful and competitive in the future. 2. Methodology This evaluative research seeks to assess the success of Air NZ’s strategy. The
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Executive Summary This report analyses Virgin Australia (ASX code VAH) and identifies its potential business and audit risks that will need to be addressed in the 2014 audit. It is presented to the Virgin Australia Audit Committee as part of the 2014 Audit planning process. The first part of this report provides a broad introduction into the business of Virgin Australian by examining its principal sources of revenue‚ its nature of operating‚ its competitors‚ the market share and the regulations
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of the air tickets for the first time for free‚ this distinguish from its competitor which will attract more customer to fly using Jetstar. According to the article‚ beginning of August‚ 2009‚ Jetstar offers interlining for passengers form and to Qantas‚ Jetstar Australia and Jester Pacific. This provide a seamless ticketing offering for airline customers on all the Jetstar Asia’s market. Although‚ Jetstar seem to have many strengths it also have it weaknesses. For example‚ Jetstar Asia has to contend
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Mercado‚ Klydine Gecyrille O. TM09303 August 31‚ 2013 Transportation Management TOP TEN AIRLINES WORLDWIDE The following airlines listed below are from the result of an online survey questionnaire about the passenger’s experience with the airlines on the ground and onboard‚ during a 10-month period; The survey measures passenger satisfaction across more than 40 key performance indicators of airline front-line product and service - including check-in‚ boarding‚ onboard seat comfort‚ cabin cleanliness
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Executive Summary Jetstar Airways is an Australia low-cost carrier airline based in Melbourne‚ Australia. It is a wholly owned subsidiary of the Qantas Group. Qantas established Jetstar in 2003 as a response to main competitor airline Virgin Australia (formerly known as Virgin Blue). Despite its low cost‚ Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar operates to destinations in Asia the Pacific Ocean‚ with future plans of expanding
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established in 2003 as a low-cost airline by its parent company- Qantas. Explicitly in response to the threat posed by its competitor- budget airline- Virgin Blue (Jetstar Airways 2009). Intense rivalry within an industry Risk to Jetstar is High The competition in the airline industry takes the form of association rivalry as well as individual airlines competing in markets where Jetstar is at hand. As mentioned‚ Jetstar was established by Qantas in response to introduction of another low- budget airline
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Apple Inc. Case Study # 1 iPhone [pic] Professor Chug-Shing Lee BUSA 499 Capstone October 1‚ 2008 Analysis Conducted By Apex [pic] Ryan Boykin Ashley Fiorini Lance Tanaka Matt Webb Executive Summary Apple has demonstrated that innovation can lead to market dominance with products like the iPod. With products such as this‚ Apple has developed a brand that has built a customer base with astonishing loyalty. According to Business week‚ Apple was thirty third for top
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