Virgin’s main competitor is Qantas airlines in all strategic business units‚ SBUs. BCG matrix finds that Qantas is bigger than Virgin in all SBUs in respect to market share by triple the size. Virgin’s growth rate is approximately equal in difference between international‚ domestic and tourism with domestic being the highest
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Gazelle in 2012 Gazelle is a leading online market to purchase and sell used electronic devices. However‚ its legal name is “Second Rotation” but customers see it as “gazelle” which was chosen for branding and operational purpose by Gannet‚ Aurelien McElhiney the co founders of Second rotation. How did gazelle attain sustainable competitive advantage? The secret of Gazelle for attaining the sustainable competitive advantage (a competitive advantage that is difficult for competitors to
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2009): Cathay Singapore Qantas China Southern Malaysian Price EPS Company Stock code 24 Mar 2014 (TTM) Qantas Airways QAN.AX AUD1.055 –0.15 Cathay Pacific Airways 0293.HK HKD15.10 1.01 Singapore Airlines C6U.SI SGD10.95 0.34 China Southern Airlines 600029.SS CNY2.54 0.25 Malaysian Airlines 3786.KL MYR0.24 –0.07 Note: TTM = trailing twelve months; FYE= financial year end Performance Ratios (TTM‚ except for Leverage at most recent FYE) Profit Company Sales Growth Margin ROE Qantas Airways –2.237% –2.18%
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BU1008 Marketing Fundamentals – SP51 JCUS: In-class Case Presentation (Tutorial - Group) and Written Case Study (Individual) |Session/ Week |Content |Readings |Case Study |Case Study Questions to address in in-class presentation (group) and |Additional In-Class Tutorial Activities | | | | | |written assignment (Individual)
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The Airline is one of the major industries in the world today and is majorly affected by Michael Porter’s Five Forces model. In case of the Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. There are more service providers than needed in both local as well as international markets. The airlines are continually competing against each other in terms of prices‚ technology‚ in-flight entertainment‚ customer services and many more areas. One
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Short term‚ Long Term and Medium term objective (August 02‚ 2006 http://www.smallbusiness.co.uk/channels/start-a-business/q-and-a/27759/short-mediumand-longterm-objectives.thtml (Assessed on 3rd June 2010) Scott Gallagher (2004)‚ Internal Analysis (VRIO) (1st Nov‚ 2007) http://falcon.jmu.edu/~gallagsr/WDFPD-Internal.pdf (Assessed on 3rd June 2010) Bernard Jaquier‚ Resource- Based View of the firm (RBV) http://www.ecofine.com/strategy/RBV%20of%20the%20firm.htm (Assessed on 3rd June 2010) PEST Analysis
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products or services: Qantas (Qantas Airways Limited) is the flag carrier of Australia.[5] The name was originally "QANTAS"‚ an acronym for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo"‚ the airline is based in Sydney‚ New South Wales‚ with its main hub at Sydney Airport. It is Australia’s largest airline‚ the oldest continuously operated airline in the world and the second oldest in the world overall. Qantas headquarters are located in the Qantas Centre in the Mascot
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The VRIO framework (Barney‚ 1995) is one of the most significant approaches that suggests ways to achieve sustainable competitive advantage through HR. VALUE HR executives must address a primary question “How can HR aid in either decreasing costs or increasing revenues?” In today’s time when everyone is talking numbers; the HR department has to prove its worth and show that it creates value for the organizations. HR can help a firm achieve sustainable competitive advantage by creating value
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2008 | 2007 | Industry Average | 59.9% | | | Nike | 52.4% | 59.0% | 52.1% | Adidas | 135.0% | 181.5% | 175.4% | Under Armour | 36.4% | 47.3% | 39.3% | K-Swiss | 114.0% | 121.7% | 116.2% | VRIO 1) NIKE Financial Resources * The first resource we have analyzed based on the VRIO framework is the firm’s financial
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Management | Yes | Yes | Yes | No | Yes | Internalizing Sales Force | Yes | Yes | Yes | No | Yes | Editing | Yes | Yes | Yes | Yes | No | Printing | No | No | No | Yes | Yes | Selling | Yes | Yes | Yes | No | Yes | Question 1 : Apply the VRIO Framework of Harlequin in series romance fiction The primary issue facing Harlequin is the steady loss of share in a growing women’s fiction market due to the growing popularity of single-title novels. With the volume sales dependence that is inherent
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