Lecture Notes for Competitive Strategies in Technology Management (Note: these notes‚ intended to supplement your class notes‚ are excerpts from a larger chapter on the same subject‚ which contains other frameworks and a detailed example. This is a draft document: so please report any “typos”‚ and other errors; feedback is also welcome.) 1. Introduction “Successful and unsuccessful strategies shape a company’s destiny” – R.A. Burgelman‚ Strategy is Destiny Technology firms generally perform three
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Analysis of External Environmental In analyzing the macro-environment‚ it is important to identify the factors that might affect the AirAsia’s supply and demand levels and its cost. The external environment can be analyzed by conducting a PEST analysis and Poter’s 5 Forces model. Thereafter‚ an analysis of the industry and competitive environment of AirAsia will assist in identifying the main oppurtunities and threats. PEST Analysis - Macro Environment The PEST analysis is used to describe a framework
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of all the major airlines. Among the factors that contribute to its low cost structure are a single aircraft type‚ an efficient‚ high-utilization‚ point-to-point route structure‚ and hardworking innovative and highly productive employees. RATIO ANALYSIS Various ratios are used by Southwest Airlines to analyze and forecast the profitability and efficiency of their organization. To measure the ability of Southwest Airlines to meet its short-term financial obligations and to assess the liquidity
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wines‚ publishing‚ and bridal wear to name but a few. Although Virgin has successfully developed a differentiation strategy in each of these sectors‚ some of the group’s companies are currently experiencing financial difficulties. Through a SWOT analysis‚ we identified four main strategic issues that will determine Virgin’s future success: *Leadership - how to foster a new Branson that will be able to lead Virgin trough its new challenges? *Globalisation - how to leverage the Virgin brand recognition
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A British airway was the worst rated airlines in 1981 and was called Very Troubled airlines with severe losses‚ bad quality‚ overstaffed and very near to bankruptcy. But with the Survival Plan Initiated by John King‚ the chairman in 1981 changed the image and turned failure into success. The things which he did was simple following the SWOT analysis by analyzing the internal and external factors leading to failure and dissatisfaction. By 1990 British Airways was converted into a profitable entity
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Business Analysis on‚ Blackmores Ltd Table of content Introduction 2 Strategic business units 3 Internal Environment 4 External environment 6 SWOT analysis 6 References 7 Introduction Blackmores Limited is an industry leader in both natural health and research‚ basing its principle activity on the development and marketing of health products
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Mary Vick 12/02/03 Mission – to be an air carrier with superior customer service that provides air transportation for passengers and cargo‚ utilizing low-cost carriers and regional jets throughout the United States and around the world. SWOT ANALYSIS Strengths: 1. 3rd largest mega carrier; established name; excellent reputation; worldwide brand recognition. Delta has been among the DOT’s top three in on-time‚ baggage handling‚ and customer satisfaction for the past three years. Delta’s new CEO
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will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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SWOT Analysis Vodafone significantly enhanced its presence in the enterprise market and Cable & Wireless’ acquisition has been a strong catalyst. The group’s enterprise customers range from small-office-home-office (SoHo) businesses and small-to medium-sized enterprises (SME)‚ through to large domestic and multi-national corporates (MNC). Vodafone caters to about 30 million mobile enterprise customers accounting for around 8% of all customers and around 23% of service revenue. Enterprises
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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