UVA-F-1415-SSRN v 1.2 JETBLUE AIRWAYS IPO VALUATION My neighbor called me the other day and she said‚ ’You have an interesting little boy. ’ Turns out‚ the other day‚ she asked my son Daniel what he wanted for Christmas. And he said‚ ’I want some stock. ’ ’Stock? ’ she said. ’Don ’t you want video games or anything? ’ ’Nope‚ ’ he said‚ ’I just want stock. JetBlue stock. ’ --David Neeleman‚ CEO and Founder‚ JetBlue Airways It was the first week of April 2002‚ barely two years since the first
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Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the MM in order to establish brand awareness and positioning. 3. Introduction to Etihad Airways and Mango Etihad Airways (EA) is the
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Introduction: Kenya Airways Ltd is the national carrier of Kenya. The company was established in 1977‚ after the dissolution of East African Airways. It was privatized in 1992‚ and it is publicly listed I in the National Security Exchange. The problem: Kenya airway has been experiencing low passenger numbers that has resulted to it making losses over the recent few years. This financial year‚ it posted a net loss of ksh 7.8 billion. It started experiencing this problem 3-4 years ago. This
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Tiger Airways Singapore Pte Ltd‚ operating as Tiger Airways Singapore‚ is a low-cost airline headquartered in Singapore. It operates services to regional destinations in Southeast Asia‚ Australia‚ China and India from its main base at Singapore Changi Airport. Tiger Airways is wholly owned by Tiger Airways Holdings Limited‚ a holding company set up in 2007 to manage both Tiger Airways and start-up Australian subsidiary Tiger Airways Australia. Tiger Airways’ original founding shareholders were Singapore
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company. The headquarter of the company is in London‚ United Kingdom. The company also has a registered office in Madrid‚ Spain. Size and Sector: International Airlines Group Operates in Aviation Sector. IAG is the parent company of British Airways and Iberia. Antonio Vazquez is the Chairman Of IAG Now and Willie Walsh is the CEO of IAG Now. According to the Last Financial Statements of IAG which was published in December 31‚ 2011:- (£=GBP) * IAG’s
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JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 History 3 Analysis of JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 Table of Contents JET BLUE AIRWAYS JetBlue Airways exists
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General Knowledge [2] http://www.britishairways.com/travel/globalgateway.jsp/global/public/en_ [3] https://www.martindales.ltd.uk/1_about_martindales/overview.html [4] http://www.businessdictionary.com/ [5] http://pestleanalysis.com/ [6] British Airways 2012 annual report (See sources section in folder) [7] http://www.caa.co.uk/homepage.aspx?catid=752
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Airline industry in Australia‚ in this report‚ Airline and Qantas Airways Limited as a sample to analysis. This report analyze which the Airline industry history and background and market share. It is including one pie-chart to analyze Market Share. The Market Share would discuss the Airline value in Australia; because of a number of companies have same market share. Then‚ in the second part of this report would show the Qantas Airways Limited background and history in Australian. It is including company
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paid in the country. Reasons for down fall... 1.No network planning- "A me too approach" kingfisher tried to copy the network of arch rivals " jet airways".Shifting its international operations base from Bangalore where it was the sole indian carrier offering wide body services to mumbai..the home base of both Jet airways and Air India.. 2. Air craft fuel price 3. Economic down turn 4. Unable to read the mind of Indian customer.coz he s not for common
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rising dominance of major competitors such as Delta and United in particular‚ Southwest Airlines did not have many options but to support its languishing growth through inorganic expansion. However‚ the company paid a very high premium for AirTran Airways. 5. The company faces a far more challenging integration process than it had anticipated. The resultant risk is rather high and can weigh down on Southwest Airlines’ profitability in the coming years. Low Cost Carriers in the U.S. Airline Industry
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