Elevator Pitch Qdoba was founded in 1995 in Denver‚ Colorado and began franchising in 1997. Jack in the Box Corporation then acquired Qdoba in 2003. It is a franchise that is known as a Mexican Grill. Qdoba has grown to have around 650 locations throughout the United States and is looking to expand north into Canada. It offers multiple selections‚ such as tacos‚ burritos‚ nachos‚ salads‚ and quesadillas. They focus their attention on the individual ingredients and work these ingredients to perfection
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Qdoba Mexican Grill Qdoba Mexican Grill Final Paper/Portfolio Final Paper/Portfolio BAUD 3467 Group Members: Halie Westphal John/Mark Halstead Jessica Ratke Nate Sullivan Amanda Bergstrom BAUD 3467 Group Members: Halie Westphal John/Mark Halstead Jessica Ratke Nate Sullivan Amanda Bergstrom Executive Summary “A place where we appreciate tradition‚ but are not bound by it. A place where creativity and experimentation thrive. A place where fresh ingredients
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Qdoba Mexican Grill is personally my favorite place to get food and never seems to disappoint me when I’m hungry. Not only is it my favorite place to eat‚ but it is also a very well structured company. In this paper I will take a look at Qdoba’s history‚ their stock‚ what its like to own a franchise‚ who there main competitor is‚ and why I love to go there. Qdoba has done very well as a company and has many people who love their food. Qdoba Mexican Grill is a restaurant that costumers order by selecting
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Appendix A- External Analysis Relevant factors in Macro Environment-PESTEL PESTEL: Social Drivers: Consumers want a place to eat that can be healthy with quick service. (C-13) • Chipotle offers a social value to customers through: • Friendly servers and quick service Chipotle biggest innovation was to complete the customer order quickly (C-6) Was able to provide friendly service while serving over 300 customers per hour (C-6) • Brand values (Chipotle Experience) Founder wanted to
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Rivalry among existing firms Chipotle faces moderate rivalry among existing firms as it faces low numbers of competitors namely Taco Bell‚ Moe’s Southwest Grill‚ Qdoba Mexican Grill and for the smaller chains including Baja Fresh and also California Tortilla. In addition‚ Chipotle’s products are moderately differentiated as its quality and nutritious ingredients‚ customized products offer to customers‚ ability to serve orders quickly‚ emphasise on quality assurance and food safety at the same time
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demands of many of its loy al customers. More than 73 percent of smartphone users indicated that they are interested in interacting with loyalty programs through their mobile device‚ according to a recent report from M aritz Loyalty Marketing ( Qdoba Launches Mobile-Optimized Rewards Program). Along with the loyalty program‚ Sonic can also introduce a “surprise rewards” program. Each store can be given a monthly allowance amount to use for random customers to surprise them with their favorite
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Out of the rivals‚ Moe’s Southwest Grill‚ and Qdoba Mexican Grill has very similar results as Chipotle and is probably going to have a very good financial performance. Chipotle seems to have a very different strategy than Taco Bell. Taco Bell is more of a low cost fast food restaurant while Chipotle
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Q8: As a pioneer in fast-casual Mexican food‚ Chipotle has played an important role in developing this category. Currently‚ Chipotle’s direct competitors include Taco Bell‚ Qdoba Mexican Grill‚ Moe’s Southwest Grill‚ so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources‚ greater name recognition‚ or are better established in the markets in which their restaurants are located. However‚ Chipotle
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Grill’s competitive strength compare against that of Taco Bell‚ Qdoba Mexican Grill‚ and Moe’s Southwest Grill? Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Based on your assessment and calculations‚ does Chipotle have a net competitive advantage over some or all of these rivals? Which rival—Chipotle Mexican Grill or Moe’s Southwest Grill or Qdoba Mexican Grill—seems to have the strongest set of resource strengths
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Qdoba and Chipotle along with Moe’s sales Mexican style cuisine. The separation between Moe’s and these other two restaurants comes down to the hospitality and customer service. In today’s society this is what matters most of all. The food could be amazing
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