INDICE Tema 1. Introducción 2. Nacimiento y evolución de un nuevo concepto de restaurante 3. Descripción de la compañía 4. Valores 5. Estructura corporativa 6. Situación financiera 7. Estrategia de la compañía 8. Mapa del sistema de actividades 9. Competencia y capacidades clave 10. Cadena de valor de la compañía 11. Fortalezas y debilidades 12. Análisis de la industria 13. Macro fuerzas de la industria 14. Oportunidades y amenazas 15. Propuesta de estrategia(s) competitiva(s) 3 3 4 5 6 6 7
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There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing campaign. CMG also competes with other food chains which offer healthier ingredients in their menus such as Qdoba‚ Panera Bread and Moe’s Southwest Grill. So in order to increase visibility over their competitors an ad campaign is advisable. Using Jerome McCarthy’s marketing mix 4-P’s strategy I have outlined a possible advertising campaign for CMG. Product -
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Restaurant Industry: Chipotle Mexican Grille‚ Inc. TABLE OF CONTENTS Chipotle Overview 3 Industry Overview 3 Key Macro External Forces 4 Five Competitive Forces 4 Major Factors Causing Fundamental Changes 4 External Analysis 4 Key (or Critical) Success Factors 4 APPENDIX – 1 4 APPENDIX – 2 4 External Factor Evaluation (EFE) Matrix 4 APPENDIX – 3 4 Competitive Profile Matrix (CPM) 4 APPENDIX – 4 4 APPENDIX – 5 4 Content Topics 4 Bibliography 18 Chipotle Overview
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Part I: Brand Inventory – Company View History and Corporate vision Inspired by authentic ingredients and the economic model of one local taqueria store in San-Francisco‚ Steve Ells began to open the first Chipotle store in 1993 at a former Dolly Madison ice cream location near University of Denver campus. The first Chipotle was a wide success. After two years since the first Chipotle opened‚ Steve added the second and third Chipotle locations. In 1996‚ Chipotle Denver area restaurant opened. Following
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Zoës Kitchen began in 1995 as a family-run restaurant in Homewood‚ Alabama. The company’s owner‚ president & CEO‚ John Cassismus had turned his attention from his own business ventures to the family business‚ with desires to build a world-class company. Mostly frequented by mothers with small children and white-collar employees in the area‚ the restaurant catered to those consumers with a desire for healthy foods at comparatively lower prices. As of December 2005 there were 16 locations in five different
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fourth quarter is when Chipotle earns the greatest amount of revenue. The Company is headquartered in Denver‚ Colorado and was incorporated in Delaware in 1993. Chipotle’s major competitors include Cheese Cake Factory‚ Baja Sol‚ Boston Market and Qdoba to name a few. The company prides itself in the use of all natural ingredients as none of their condiments from the peppers to the meat are chemically engineered. In other words‚ a large percentage of the company’s food sources are raised naturally
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1.0 Executive Summary While there is no universally accepted definition of Corporate Social Responsibility‚ it is usually described in terms of a company considering‚ managing and balancing the economic‚ social and environmental impacts of its activities. The notion of corporate social responsibility should be a part of the core business operations of a company‚ rather than a separate ‘add on’.[2] Given that socially responsible organizations should seek ‘minimize their negative impacts
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* MCDONALD’S‚ THE SIMPLE JOY OF BURGERS. TABLE OF CONTENTS MCDONALD’S‚ THE SIMPLE JOY OF BURGERS. 1 1 ABSTRACT 3 2 COMPANY INTRODUCTION 4 3 FAST FOOD INDUSTRY ANALYSIS 5 3.1 Franchising Industry Analysis 6 3.2 The Industry Future Perspective 7 3.3 Industry PESTEL Framework Analysis 9 3.3.1 Political Aspects 9 3.3.2 Economic Aspects 9 3.3.3 Social Aspects 9 3.3.4 Technological Aspects 10 3.3.5 Environmental Aspects 11 3.3.6 Legal Aspects 11 4 Mcdonald’s Company
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T.G.I. Friday’s Restaurant Running head: T.G.I. FRIDAY’S RESTAURANT T.G.I. Friday’s Restaurant Daniella Bugli Jeff Karasinski Ashley DeRuiter Darryl Nobles Davenport University Marketing Research Carla Papenfuse December 16‚ 2010 1 T.G.I. Friday’s Restaurant 2 Executive Summary T.G.I. Friday’s is a casual dining restaurant that has been a well-known chain since 1965. The theme of the restaurant provides a lively environment that keeps an engaging atmosphere where customers feel comfortable
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Restaurant Industry in India - Trends and Opportunities Restaurant Industry in India - Trends and Opportunities HVS International (India)‚ Mr. Navjit Ahluwalia‚ Associate Director and Mr. Dushyant Singh‚ Consulting & Valuation Analyst Research‚ Report Writing Mr. Shyam Suri‚ Secretary General‚ FHRAI Editing‚ Report Fianlisation Mr. Pooran Chandra Pandey‚ Assistant Secretary General (Research)‚ FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma‚ Computer Data Assistant Design‚
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