Case 1: Opening case: Haier of China Moves Overseas to South Carolina 1. What are the various strategic‚ market‚ and economic motives for Haier of China to set up manufacturing operations in the United States Strategic * Shipping refrigerators from Asia could take up to 6 weeks. * Opening Haier’s American factory is as much as a cultural victory as a business one. * Target‚ Wal-Mart‚ Costco and Best Buy * Cultural organization * Discipline of Chinese * Strategic business unit
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The Haier Group is one of the world’s largest whitegoods manufactures with over 50 000 employees worldwide. The group was founded as “Qingdao Refrigerator Co.” in 1984 in Qingdao‚ Shandong Province‚ China. Haier Group has become a multi-billion dollar multinational with presence in over 100 countries (The Haier Group‚ 2007). Throughout the course of Haier Group’s history‚ the firm has pursued an aggressive globalization strategy. Over the past twenty years‚ the group has expanded from its origins
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Internal Analysis Haier Profile Haier Group is the No.1 in the top ten innovative companies issued by USA Newsweek’s website. Founded in 1984‚ Haier has grown into an international group which is making a turnover of 135.7 billion yuan in 2010 and employed more than seventy thousand people. Haier aims to create a world famous brand in the age of the internet that helps satisfying needs of user in a short time. “Zero-distance virtual and practical network combination” is fully combination with
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Case 3 :Maytag Corporation 2002:Focus on North America Questions: Does Maytag Corporation have what it takes to succeed in this increasingly competitive industry? Is this a good time to buy or to sell Maytag stock? Answer: I would like to start the answer of this question through a small summary which will show how and why these questions are appeared? and since‚ giving precise answer to the questions need a detailed environmental analysis ‚so I try to explain internal and external
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like Haier are known to study the markets they wish to approach thoroughly and deeply before they make a move and it is in this perspective that this analysis is undertaken further. Industry Rivalry All the white goods manufacturers are engaged in severe competitive rivalry‚ hence this point is especially true for Haier. Threat of competitiors is hence very high. Haier cannot take its position in the market for granted. The margins are tight and the competition is intense in this market. Haier also
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It has not been easy for Haier to build its billion business from a failing refrigerator factory in a Chinese port city. Haier made its first pot of gold dogmatically relying on higher- quality products and reliable service. The founder CEO of Haier Ruimin Zhang has a “three thirds” sale goal: one-third from goods produced and sold in China‚ one-third produced in China and sold overseas‚ and one-third produced and sold overseas. In order to achieve the ambition‚ Haier became one of the first Chinese
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The management of workers and engineers at Haier may be characterized as the management of "a carrot and a whip." We may see some similarity between Haier’s management of workers and Taylor’s scientific management in the early days of capitalism in USA. Taylor’s scientific management encountered severe opposition of laborers and labor unions and thus was not so successful. Haier’s management has been well received by workers. Haier’s management has also been well received by product development engineers
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particular‚ the very successful case - the Haier Group. This paper focuses on using a case study methodology to analyze Haier ’s survival strategy to compete with world giants. The following issues have been addressed to meet the respective objects: first‚ the Uppsala stages model and Haier ’s internationalization process; secondly‚ analysis and evaluation of Haier ’s strategic internationalization‚ using Dawar and Frost ’s survival strategy theory to compare with Haier ’s internationalization strategy;
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in 2001. Although Haier was faced with international competence‚ it also created more opportunities to infuse advanced technology and designs. For internal analysis‚ Haier was dedicated to gain competitive advantages in domestic market. To start with‚ good relationship with government is a good point. Specifically‚ Haier was a collective enterprise whose ultimate authority was municipal government. It can enjoy the tax benefit at the beginning stage of development. Besides‚ Haier provided differentiated
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TO: Michael Jamal CEO‚ Haier America‚ Inc. FROM: Acquisition consultant DATE: July 15‚ 2008 RE: HAIER/GE Acquisition It is ironic and coincidental this memo comes on the heals of the massive Anheuser-Busch/InBev acquisition. The leak of our interest in GE Appliance by Wall Street Journal blog “Deal Journal” has not sullied our position or interest. It is strongly recommended Haier begin to line up financing for an asset purchase of GE Appliance. Louisville‚ KY-based
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