MASTER OF SCIENCE IN INTEGRATED MARKETING ------------------------------------------------- New York University ------------------------------------------------- School of Continuing and Professional Studies SYLLABUS INTEGRATED MARKETING Master of Science in Integrated Marketing Program INTG1-GC 1000.001 Spring 2013 3 credits Professor: Paul Kulavis E-mail: ppk3@nyu.edu Office hours: By appointment Course schedule: Monday January 28‚ – May 13‚ 2013 (No classes
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Case 1 Integrated Logistics Overview This case finds Tom Lippert‚ sales representative for DuPont Engineering Polymers (DEP)‚ in a situation common to today’s competitive sales environment. His company‚ as a supplier to a major manufacturer (GARD)‚ is faced with changing times. GARD is in the midst of a “changing of the guard” as Mr. Lippert’s long-time contact‚ Mike O’Leary‚ retires. O’Leary’s successor‚ Richard Binish‚ brings a new set of supplier expectations to the fore of GARD’s
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Case Assignment #2 – Harrington Collection Outlook for overall women’s apparel industry Since the downturn that began in the early 2000s significantly impacted the women’s apparel industry‚ the increasing rate on overall sales had presented a slight decrease from 2004. Although it came up from 3.5% to 5.7% in 2004‚ it began to come down from that year as well with a relatively stable dropping rate. However‚ it led to a significant fluctuation among units that sold in different price ranges
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Summarizing and Presenting Data Team B: Timothy Sosa‚ Gregory Moreno‚ Janice Cruz QNT/351 March 23‚ 2015 Steve Roussas Summarizing the Data The data collected in the BIMS case study had two major errors. The first error was when the office support staff member made the decision to use “0” if the employee did not answer the question. Two out of the ten questions received a response from each employee who completed the survey. About 17 employees provided a no response in eight of the questions and
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for a taxable sale and the amount to be recognized but there are exceptions to the rule (4). The code does provide exceptions to the rule and allows ways around recognizing a gain or loss upon the transfer of property to a corporation. Section 351(a) is one exception to the rule. The general rule states‚ “No gain or loss shall be recognized if property is transferred to a corporation by one or more persons solely in exchange for stock in such corporation and immediately after the exchange such
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INTEGRATED CIRCUITS The History of the Integrated Circuit the Integrated Circuit Generations What is a Microchip? How do microchips work? How are microchips made? By definition the integrated circuit aka microchip is a set of interconnected electronic components such as transistors and resistors‚ that are etched or imprinted on a onto a tiny chip of a semiconducting material‚ such as silicon or germanium. The History of the Integrated Circuit Jack Kilby and Robert Noyce
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QMU BA INTERNATIONAL HOSPITALITY & TOURISM MANAGEMENT INTEGRATED RESORT MANAGEMENT Lecturer: Mr. REINALDO WONG 1103008137 BAHT 1 Integrated Resort Resort is basically a place where people use for vacation‚ relaxation‚ or recreation. Since its purpose is to make people enjoying their time so most of the resort is built near scenery area‚ seaside‚ mountain‚ ski‚ or natural resources that has beautiful setting. Back in the days resorts used to only for people to get away from their
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ICA # 1 Q#1: Identify and explain the components of the integrated marketing communications mix. A#1: IMC Mix is coordination of all forms of marketing communications consists of components such as Advertising‚ Personal Selling‚ Public Relations‚ Sales Promotions‚ Experimental Marketing‚ Direct Response‚ Digital Communications in to a unified program to maximize the impact on the target audience. Q#2: "An understanding of Maslow ’s Hierarchy of needs and theory of motivation has a direct
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a swipe at this industry. Harrington is a well-respected company that has produced top of the line products since it was established. Their ability to enter the active wear female market would positively reflect upon the company. The Harrington Collection has the financial resources to enter this market‚ and in conclusion has no excuse to not exercise their marketing power in the female active wear market. 2. The trend toward more contemporary‚ athletic fashions leads to the rapid growth of
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Individual Assignment: Week 4 QNT 561 November 1‚ 2010 Lee Chang Question 5 In the following situations‚ decide whether you would use a personal interview‚ telephone survey‚ or self-administered questionnaire. Give your reasons. a) A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision. In this situation I would use a personal
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