Journal of Arts Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking
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Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions‚ issues‚ dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept
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EXECUTIVE SUMMARY The purpose of this report is to identify and analyse what it means to be a sustainable business‚ how to report for it‚ and the cost/benefits of integrated reporting. By using Woolworths as an example of what to expect and the outcomes of their progress I dissect the strategy Woolworths adopted in attempting to implement sustainability into their every day-to-day operations and through doing so have resulted in a conclusion with a recommendation for Coolworths. Sustainability
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Explain how Integrated Resorts can be designed and managed to comply with sustainability principles. Nowadays most countries around the world is putting emphasise on sustainable development. Even in Mauritius we are talking about Maurice ‘ile durable’. So the future of integrated resorts in Mauritius and around the world will go mainly in the pipeline of the sustainability concept. Using a sustainable approach to integrated resort development can offer a real contribution to institutions
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2 Areas of data processing 1. Business Data processing (BDP) . Business data processing is characterized by the need to establish‚ retain‚ and process files of data for producing useful information. Generally‚ it involves a large volume of input data‚ limited arithmetical operations‚ and a relatively large volume of output. For example‚ a large retail store must maintain a record for each customer who purchases on account‚ update the balance owned on each account‚ and a periodically present a
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team‚ collect different types of data. One of them is meeting legal requirements. In order to satisfy legal obligations we collect such information as contractual arrangements‚ employees’ duties‚ privileges‚ salaries‚ working hours‚ vacation accruals‚ bonuses‚ as well as documents relating to health and safety. The Russian Labor Inspection can check any data regarding individual employees and it is important for the organization to timely provide accurate and valid data in order to avoid fees or other
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Descriptive Statistics Kelly Calle QNT/561 February 15‚ 2015 John Carroll Descriptive Statistics and Interpretation Descriptive statistics is the term given to the analysis of data that helps describe‚ show‚ or summarize data in a meaningful way. Descriptive statistics does not allow conclusions beyond the data analyzed or reach conclusions regarding any hypotheses made. It is only a way to describe the data gathered. Descriptive statistics allows data to be presented in a more meaningful way
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H010: Adjustment of Emotional Score of English Boys and Hindi Girls 1 – Boys‚ 2 - Girls and 1 - English and 2 – Hindi Group Statistics | | Gender | N | Mean | Std. Deviation | Std. Error Mean | Emotional Score | Boys | 175 | 10.9829 | 3.97329 | .30035 | | Girls | 120 | 13.9750 | 5.18152 | .47301 | Independent Samples Test | | Levene’s Test for Equality of Variances | t-test for Equality of Means | | F | Sig. | t | df | Sig. (2-tailed) | Mean Difference | Std. Error Difference
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The Woodspurge The poem woodspurge uses different tools of poetry that are common in very good ways which makes a poem what is it gives it a back bone‚ a structure some might say its format or foundation but to me it is to enhance and to impasses a poem and to make it as relatable and as descriptive as possible. One of the tools used was a meter In poetry‚ meter is the basic rhythmic structure of a verse or lines in verse. Many traditional verse forms prescribe a specific verse metre‚ or a certain
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expectations of a customer or not. INTEGRATION According to the Merriam-Webster dictionary ©2012‚ this is the act of forming‚ coordinating‚ or blending into a functioning or unified whole. INTEGRATED MANAGEMENT According to CQI Integrated Management Special Interest Group 2007‚ Integrated Management is the understanding and effective direction of every aspect of an organization so that the needs and expectations of all stakeholders are equitably satisfied by the best use of all resources
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