success and failures of such ventures. This paper will illuminate several components for adding a line extension and discuss the pros and cons of taking these risks. There are two theories to explore the effects of brand extension. They are Categorization theory and Brand extension Failure Theory. Brand extension literature supports and disputes its line extension success. In conclusion‚ my paper will establish that although line extensions may initially gain new customers it does not stand the
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In Student Sorting and Implications for Grade Inflation by Michael C. Herron- a professor of government at Dartmouth College- and Zachary D. Markovich- a research associate at Harvard University- discuss in depth the performance of students in a set model. In this model‚ Herron and Markovich (2016) examine a set of students who have the ability to choose for themselves between two departments- “ability-revealing” and “
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forecast predicts that BRIC will show higher returns‚ increased demand for capital‚ and stronger national currencies. The research that has been conducted on these countries will (1) reveal the country ratings for risk‚ (2) business environment opportunities‚ (3) condition that contribute to the country ratings‚ and (4) a thoroughly examination of the GDP‚ PDI‚ exports & imports (in US currency) for 2011 and 2015. The goal of country risk measures is to forecast political or economic events in a country
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Claude-Marcel Grand-Pierre Dr Ramdas Chandra Marketing Management Documentum Case Study 1. Background. Documentum was founded by Howard Shao and John Newton in 1990. These two database engineers after hearing about the problems their customers at Ingress were faced when they tried to put several documents from different departments together‚ decided to create software that would allow the management of unstructured information as documents and hence they created what they called “Enterprise
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MKT 202 ASSIGNMENT ABC ANALYSIS ABC Analysis is an inventory categorization method which divides items into three categories‚ A‚ B‚ C: A being the most valuable items‚ B being the average valuable items and C being the least valuable ones. Inventory analyzed under the ABC method is classified in order of profitability to the company‚ Class A inventory accounts for 80 percent of revenue‚ class B inventory for 15 percent of revenue and class C for 5 percent of revenue().The supply manager can thus
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processing involves classification and summarisal1on of data in order to make them amenable to analysis Processing of data requires advance planning at the stage of planning the research design. This advance planning may covey such aspects as categorization of variables and preparation of dummy tables. This should be done with reference to the requirements of testing hypotheses/inves-tigative questions. This type of preplanning ensures better identification of data needs and their adequate coverage
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Performance Appraisal The performance of the employees need to be appraises. The good performance is to be reinforced while the bad performance is to be corrected. Performance appraisal is a process of evaluating an employee’s current and/or past performance relative to his or her performance standard (Dessler & Varkkey‚ 2011). Performance analysis is critical to the success of the performance management. It is directly reflects the organization’s strategic plan. Performance appraisal‚ though
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THE DABBAWALAS OF MUMBAI: The Dabbawalas who provide a lunch delivery service in Mumbai have been in the business for over 100 years. In 1998‚ Forbes Global magazine conducted an analysis and gave them a Six Sigma rating of efficiency. * The description of Dabbawalas 1. Descendants of soldiers of the legendary Maharashtrian warrior-king Shivaji‚ dabbawalas belong to the Malva caste‚ and arrive in Mumbai from places like Rajgurunagar‚ Akola‚ Ambegaon‚ Junnar and Maashi. 2. They believe
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MEASUREMENT 1. 2. 3. 4. Nominal scale: It is a figurative labeling in which numbers serve only as labels or tags NOT positions. Each number assigned to one object. For instance: Messy wears jersey no 10. Ordinal scale: Numbers are assigned according to ranking of the objects. For instance‚ 1st place‚ 2nd place and 3rd place. Interval scale: In this approach numbers are used to rate objects such that numerically equal distance represents equal distance in the characters being measured. Such as‚ 9.5 is 1
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Attitude Measurement Using Scales (Methods of Data Collection Used in Quantitative / Descriptive Research) Session Coverage • Measurement and Scaling • Different types of Scales – – – – Nominal Ordinal Interval Ratio • Classification of Scaling Techniques • Single V/S Multiple Item Scales • Methodological Limitations STAGES OF THE MARKETING RESEARCH PROCESS Problem Discovery and Definition Helps in Taking Decisions Formulation of Approach Conclusions and Report Research Design
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