Challenges in Library Management System (CLMS 2012) Proceedings of the National Seminar held on 24-25 February‚ 2012 at Indian Association for the Cultivation of Science (IACS)‚ Jadavpur‚ Kolkata Indian Association for the Cultivation of Science Kolkata (URL : http://www.iacs.res.in National Saminar on Challenges in Library Management System (CLMS 2012) Editorial Committee Prof. Amitabha Chatterjee Prof. Subal Chandra Biswas Prof. Pijush Kanti Panigrahi Conveners Chanchal
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Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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