Quantitative Strategic Planning Matrix or a QSPM The Quantitative Strategic Planning Matrix or a QSPM approach attempts to objectively select the best strategy using input from other management techniques and some easy computations. In other words‚ the QSPM method uses inputs from stage 1 analyses‚ matches them with results from stage 2 analyses‚ and then decides objectively among alternative strategies. Stage 1 strategic management tools... The first step in the overall strategic management analysis
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The Quantitative Strategic Planning Matrix (QSPM) Enhance security features: The sellers’ details will be provided to the buyer upon payment Enhance security features: The sellers’ details will be provided to the buyer upon payment STRATEGIC ALTERNATIVESAdd feature daily necessity groceries Add feature daily necessity groceries | Key factors | Weight | AS | TAS | AS | TAS | Opportunities | 1) The need for substantial resource investments in technology and marketing in order to
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Coca-Cola and Pepsi in Indian Market Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Re-entry of Coca-Cola in 1993 On the 26th of October 1993‚ Coca-Cola re-entered the Indian market having acquired some of the leading Indian soft drink brands from Parle‚ namely Thums-Up‚ Maaza‚ Limca‚ Goldspot & Citra. These brands joined Coke’s portfolio of international brands i.e. Coca-Cola‚ Sprite‚ Fanta‚ Schweppes as Coca-Cola India took control of the top
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|CHAPTER ONE | | | |INTRODUCTION | Introduction The coca-cola company is the world largest beverage company. In Bangladesh the coca-cola company is a non-alcoholic beverages
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Cocacola 4p Product The company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category‚ 100% fruit juices‚ fruit drinks‚ water‚ energy drinks‚ tea and coffee etc. As per Nielson’s data‚ Coca cola is the No.1 brand in sparkling beverages‚ juice‚ and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta‚ Maaza‚ Limca‚ sprite‚ Thums up‚ Minute Maid‚ Nimbu fresh‚ Nested
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Cocola Food Products Ltd.‚ one of the leading food products manufacturers in Bangladesh started its journey in 1973 with a vision to improve the standard of food habit of the consumers by offering innovative and quality products in the markets. The company has developed its expertise over four decades and strengthened its foothold in the industry by meeting consumers’ expectation continuously. Cocola Food Products Ltd. has pioneered many products in the country which were new in the industry such
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Product: As our selective Company or product or brand‚ we have chosen Coca-Cola brand for our presentation and report paper work which is the most popular global soft drinks brand. There are many brands in beverages world such as Coca cola‚ Pepsi‚ Nescafe‚ Mountain Dew etc. A liquid to consume‚ excluding water‚ specially prepared for human consumption like coffee‚ juice are known as beverage or soft drinks. COCA-COLA: Coca-Cola is a carbonated soft drink sold in stores‚ restaurants
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The main ethical issue Starbucks is faced with‚ is their strategy of expanding their company. Known as clustering‚ Starbucks attempts to open as many locations around the globe as possible‚ often leading to many locations on one street. This method has many ethical issues‚ the main one concerning smaller coffee shops. Locally owned coffee shops tend to go out of business and bankrupt because of the many Starbucks locations in the vicinity. Starbucks main policy is customer service. With prospective
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Case Study: “Coca-Cola crisis in Belgium” 1. How could the Belgian problem have damaged the Coca-Cola image? Coca-Cola incurred in a very sensitive crisis intensified by the fact that a “mass hysteria” was still spread in Belgium‚ after the Chickengate scandal. This explained the overreaction of the Belgian Government. Besides‚ the fact that children were affected‚ meant that parents were also being concerned‚ and hence that the crisis emotionally affected more people than other crisis.
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difference. The vision of the Company states what the Company aims at achieving. The Company has an emphasis on the customers‚ partners‚ portfolio‚ profit making and productivity of the Company (Foster‚ 2008). The Company uses a multi-divisional matrix because of its huge size and scope of operation. Coca-Cola Company has many International staffs in the separate International Divisions that it owns. They are all isolated from the main head office as they are located in Africa‚ Europe‚ Pacific‚
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