BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University‚ PUNE Bonafide Certificate Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI‚ who carried out the project report under my supervision from 4th of jan. to 10th april2010. Date: Signature of the student Place: Pune
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COCACOLA STRENGTHS Brand Image Brand image is very high throughout the world. It’s so famous that almost everyone knows about it. It develops so strong image that also has a great effect on the corporate image as well. It is rated as the world’s number one cold drink and is famed for its internationally well-known brand name “Coca-Cola”. Coke is well supported by Coca-Cola Ltd. in the local market and enjoys distinct position. Brand Positioning The brand positioning of the Coca Cola is very strong
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1. An ‘eye-ball’ assessment of the changes in Coke’s financial statements between 1996 and 2010—e.g.‚ overall growth in assets‚ revenues‚ equity‚ debt‚ etc. An eyeball assessment of the changes in Coke’s financial statements between 1996 and 2010 show that mainly all accounts are up. The total assets are up from 1996 to 2010 with an increase from $16‚161 to $72‚921. Also current assets increased 3.6% from 1996 to 2010 with total non-current assets increasing 5%. Revenue nearly doubled from 1996
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WELCOME TO OUR PRESENTATION Topic: Performance measurement and appraisal of Coca-Cola Company Group Members Md. Likhon 080102005 Farhan Uddin Ahmed 080102023 Md. Atiqul Islam 080102025 Muhammad Sazzad Hussain Chowdhury 080102027 Shabnam Jahan 070102004 2 Muhammad Sazzad Hussain Chowdhury 080102027 3 Performance Measurement Performance measurement is the process whereby an organization establishes the parameters within which programs‚ investments‚ and acquisitions are reaching the
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Inbound logistics‚ operations and outbound logistics Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted
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Our Mission Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable‚ quality growth
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Coca-Cola in Bangladesh Coca-Cola started their operation in Bangladesh for more than 100 years. Like other country’s they decentralize the authority of distributing the Coca-Cola to two franchisors- Tabani Bevebrage Ltd (TBL) and (Abdul Monem Ltd) AML. TBL is resonsible for distributing Coca-Cola in Dhaka‚ the capital of Bangladesh and Rajshahi Divisions. AML is responsible for distributing to the rest of the country-Chittagong‚ Khulna‚ Barishal and Syllhet. However‚ Coca-Cola mainly concentrate
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Planning Matrix Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies. Quantitative Strategic Planning Matrix or a QSPM provides an analytical method for comparing feasible alternative actions. The QSPM method falls within so-called stage 3 of the strategy formulation analytical framework. [pic] The left column of a QSPM consists of key external and internal factors (identified in stage 1). The left column of a QSPM lists factors
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Hospitality Marketing MKT 4487 Project Marketing Plan for Coca Cola in Viet Nam Instructor: Dr. Ping He TABLE OF CONTENTS Contents: Page No. 1) Executive Summary 3 2) Introduction 3 3) Marketing plan 3.1 Demographics analysis 4 3.2 SWOT Analysis 5 i) Strengths 5 ii) Weaknesses 5 iii) Opportunities 5 iv) Threats
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Table of Contents 1. Company Profile 04 2. Brands 05 3. Brand Profile 06 4. Coca-Cola In Bangladesh 06 5. SWOT Analysis 07 6. Strengths 09 7. Weakness & Opportunities 10 8. Threats 11 The Coca-Cola Company was first created in the United States. Their first bottling plant was first created in Canada‚ Panama and Cuba‚ soon followed by many more. More than 70 percent of their income comes from
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