Callaway Golf Pear (Chanappiya) Choomjai‚ Darrell Thompson‚ Kent (Zhengyuan) Chan History of Callaway Golf • • • • • • • • • 1981 Ely Callaway sells a wine vineyard for $14 million dollars 1983 Ely renames the company Callaway Hickory Stick USA 1985 Company moves to Carlsbad‚ CA. 1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs‚ along with new and innovative designs. 1988 Company renames its self Callaway Golf 1989 Introduces traditional
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matrix. (10) Diagram the BCG matrix for 5-10 products of the selected firm. (10) In the light of all your findings‚ suggest 4-6 strategies for the firm based on solid reasoning and proper justification. (10) In the end‚ you are required to prepare QSPM to analytically review the relative attractiveness of feasible alternative strategies. (Any 3 strategies should be used) (10) In the light of all above‚ suggest some recommendations for the firm and crux or conclusion of your research findings
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I. EXECUTIVE SUMMARY The Estee Lauder Companiesin‚ Inc. is one of a Americans corporation in New York City. Estee Lauder is a manufacturer and market of four cosmetics product lines. 1) Skin care 2) make up 3) fragrances 4) hair care products. Estee Lauders sell its products mainly through upscale department stores‚ specialty retailers‚ upscale perfumeries and pharmacies and prestige salons and spas. Each of the company’s brands has a single global image that is promoted with
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Strategic Planning Process – Case Analysis The Strategic Planning Process: The Strategic Planning Process involves numerous steps in evaluating the effectiveness of a firm’s performance relative to its competitors. To assess each of the components of a business‚ selected evaluative tools must be used. The tools are meant to serve as guidelines and not specific decision points. Management must decide upon the most appropriate pathway for the firm to follow given the input from both the
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STRATEGIC MANAGEMENT ANALYSIS OF Submitted to: Murtaza Sunelwala Executive Summary The repot at hand provides useful insight about Engro Pakistan Ltd‚ a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan. Established in 2005‚ a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx. 20% per annum Olper’s achieved peak market shares of 12.3% within 6 months of launch Other products launched –Olper’s Cream
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Internal-External (IE) Matrix ………….………………… 16 6. Strategic Choices – Corporate Strategies …..…………….. 17 7. Generic Business Strategy ……………………….……………… 18 8. Space Matrix …….……………………………………………… 19~20 9. Quantitative Strategic Planning Matrix (QSPM) 1. Business Strategy ……………………………………………………… 21 2. Corporate Strategy ……………………………………………………… 22 10. Conclusion and Recommendation ......………………..…… 23~25 1. Introduction In 1971‚ English teacher Jerry Baldwin‚ history
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SWOT Analysis During a brainstorming session‚ a company’s leaders define a business objective and use the SWOT tool to analyze business strengths that will help the company accomplish a goal and the weaknesses that will hamper the company’s efforts. Participants also state the conditions -- the opportunities -- that will support the achievement of the objective and the threats that will complicate their efforts. If the final analysis indicates the objective might be achieved‚ the goal becomes an
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4.5.4 Grand Strategy Matrix …………………………………………13 4.5.5 Strategic Position and Action Evaluation (SPACE) Matrix……14 4.6 Strategy Formulation : Choice of Strategy…………………………….15 4.6.1 Quantitative Strategic Planning Matrix (QSPM)………………15 4.7. Strategy Implementation……………………………………………...16 4.7.1 Strategy Implementation of Vitasoy Int’l Holdings Ltd………. 17 4.7.2 Effectiveness of Strategy Implementation………………… …..17 4.8 Strategy Review‚ Evaluation
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Dell Pursue Growth in a Challenging Environment Problems: - Balancing expansion to retail - Stagnant corporate market (large enterprise‚ government) - Costumer market growing but not significant (home‚ small business) - Downturn economic - New entrants higher‚ rivalry higher (price war) - Bargaining power of supplier high - Leader change -> policy‚ goal - New opportunity market (tablet) - PC market stagnant - Still focusing in US market - US crisis‚ decrese in ability to pay -> demand
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Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World‚ not very specific. Technology – Missing. Concern for survival‚ growth‚ and profitability – By offering value Carnival will continue to survive and potentially see growth and profits. Philosophy – Missing. Self-concept – Outstanding value unrivaled on land or at sea. Concern for public image – Worlds
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