However‚ PEPSI advertisings are different. This is because most of their customers have brand loyalty which probably the key to the company success. Hence‚ this report will evaluate the effects of a global advertising campaign of PEPSI Company that has made PEPSI to become one of the most successful brands in the world. History of Pepsi advertising There are many advertisings campaign of Pepsi which have been achieved and be successful. For example‚ in 1995‚ “Nothing Else Is a Pepsi” advertising
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Pepsi Case Study In the summer of 1993‚ the Pepsi scare was one of the most widespread news stories in the entire country. This happened to be negative publicity for the Pepsi Company. There were cases being filed against Pepsi that there was syringes‚ needles‚ pins‚ screws‚ a crack cocaine vial‚ and even a bullet have been found in Diet Pepsi cans. The media would start to increase on this story as more reports would come in. “In one week’s time‚ more than 50 incidents had been reported to
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Communication on "There ’s a Syringe in My Pepsi Can Crises" Jeanie Rauckman MGT 438 Marvin Nevels October 30‚ 2006 The Effects of Communication on "There ’s a Syringe in My Pepsi Can Crises" Introduction In most cases a crises occurs at the most unexpected times. The crisis seems to take the organization by surprise and is usually reached due to a lack of a control and response system. This is apparent in the case study "There ’s a syringe in my Pepsi can!" Effective communication is the
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quantity in the market for Pepsi if the following occurred (be sure to indicate WHY it happens as well): a. The price of Coke decreases. If the price of Coke decreases and the price of Pepsi remains the same‚ Pepsi is now higher in price which will increase the quantity demand for Coke and the demand for Pepsi will fall down. If you are going to purchase a can of Pepsi‚ you may walk right past the Coke machine‚ but when you notice that the price of Coke has decreased and Pepsi is more in price‚ you
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Running head: CASE STUDY: THE PEPSI REFRESH PROJECT Case Study: The Pepsi Refresh Project Emily M. Kamischke Elon University 1 Author Note Emily M. Kamischke‚ Masters of Interactive Media‚ Elon University Correspondence concerning this article should be addressed to Emily Kamischke‚ ekamischke@elon.edu CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other
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The Supreme Court has cleared Pepsi-Cola of any liability for a promotional flap that sparked lawsuits and riots 14 years ago. The June 15 decision‚ made public Tuesday‚ found "no proof of negligence" by Pepsi and said the company should not be held liable for damages. "This should be the defining decision. The lower courts are bound by this decision‚" said Court spokesman Ismael Khan‚ referring to numerous suits against Pepsi still pending in trial courts around the country. In the 1992
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BEVERAGES INDUSTRY IN INDIA: Indian beverages industries size is Rs. 8000 crores and it is dominated by two players’ viz PEPSI & COKE. This high profile industry has lot of potential for growth as per capita consumption in India is 9 bottles a year as compared to 20 bottles in Sri Lanka‚ 14 in Pakistan‚ while 12 bottles a person in Nepal. The RKG Group is India’s leading supplier of retailer brand carbonated & noncarbonated soft drinks‚ with beverages manufacturing facilities in India
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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I. Introduction of Pepsi-Cola : Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years since 1903 Pepsi cola is situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves
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Marketing Plan of PEPSI Contents Strong Vs Weak Executive Summary Company Description Mission Vision Goals & Objectives Core Business Area SWOT Analysis Industry Analysis Marketing Mix Target Market Market Strategy Marketing Environment Points of Difference ConclusionPepsi Organizational Chart/Department Page 2 of 24 Marketing Plan of PEPSI Strong Vs Weak Pepsi and Coca Cola are strong competitors. In Pakistan Pepsi is the market leader andCoca Cola is its competitor
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