POM4_C13.qxd 6/20/06 1:19 PM Page 575 Concluding concepts 13 Colgate: one squeeze too many? Colgate is the world’s number one toothpaste company but they have their eye on another market – over the counter (OTC) drugs. What would you think of Colgate aspirin or Colgate antacid? Would you buy Colgate laxatives or Colgate dandruff shampoo? That is exactly what ColgatePalmolive would like to know. Colgate wants to investigate the possibility of entering the over-the-counter (OTC) drugs market. Can
Premium Brand Brand management Marketing
Based in Houston‚ Texas an American energy‚ commodities‚ and services company named ENRON CORPORATION was Ranked number 7 on the fortune 500 list in 2000‚ it was one of the most famous and largest integrated natural gas and electricity companies in the world. The company went bankruptcy on December 2‚ 2001. But before that it marketed natural gas liquids around the world and was working as one of the biggest natural gas transmission systems in the world‚ with transmissions over a massive area of
Premium Enron Enron scandal
DE MANAGEMENT Le Cercle Hitti : Les secrets d’une réussite Présenté par : Malek El-kik 1ère année Master en gestion et management Option recherche en management 2009-2010 Sous la direction de Mme Eliane ABOU KHALIL BEYROUTH 2010 PLAN I. Remerciements: 2 II. Résumé managérial : 3 III. Introduction : 4 IV. Etude du marché mondial du meuble et ses clés de succès : 7 i. L’essor de l’ameublement au niveau mondial : 7 ii. Le mobilier face à la crise économique :
Premium
Henri de Toulouse-Lautrec‚ Moulin Rouge - La Goulue The city of lights was all about fun and the nightlife during the 19th century. Fortunately enough‚ Jules Cheret and Henri de Toulouse-Lautrec were able to perfectly capture the essence of Paris’s blooming nightlife through their posters. Generally speaking‚ both posters are the same style‚ however‚ each artist was able to create different visual effects and atmospheric perspective using their own aesthetic sense. In this situation‚ both posters
Premium Dance
Le Cabanon *ISOLATION In plan‚ Le Cabanon has a radial scheme in which the dynamics of the space are directed to isolate the core of the house. Similar to St. Gall‚ there is an inward focus to the essence of the architecture. Every piece of furniture is placed in relation to the central core. As Corbusier states‚ “volume and surface are determined by the plan”. Le Corbusier painted on the window panel‚ so that when closed his focus would be directed into the interior. The siting and purpose of
Premium Le Corbusier
“Les Tiroirs de la nuit” by Adolf Dehn translated as Night Drawers in French‚ was produced in 1976-78 this is a Oil on linen painting. The painting represents a depth effect with the observer in a baby’s room staring outside onto a balcony at a boy and dog with a door leading to the small figures. The room the painting places you in is a light blue room that has a light bleached wooden night drawer with round wood bleach handles night drawer that is on the left of the painting and it extends outside
Premium Green Color Red
Subcontractors Although ZARA manufacture approximately half of its products in their own factories‚ they use subcontractors for all sewing operations. These factories are managed as independent profit centers. There are about 500 sewing subcontractors close to La Coruña‚ and they work exclusively for ZARA. Under the closely monitors and sampling methodology controls by ZARA‚ the products quality can be guaranteed. Suppliers The remaining half of ZARA products are produced from 400 outside suppliers‚
Premium Fashion Fast fashion Liability
IACOBUCCI Formulazione della strategia competitiva CLASSIFICAZIONE DELLE INFORMAZIONI * Analisi macroambiente e microambiente * Segmento “Carts Market” (segmento dell’Interiors Equipment in cui operano le aziende che producono carrelli porta vivande per aerei). * Trend positivo della domanda‚ imputabile all’esigenza di sostituire i carrelli già esistenti ormai obsoleti‚ ma anche alla fase di crescita costante e di rivitalizzazione del settore del trasporto aereo. * Domanda fortemente
Premium
Analisis de Caso: The Fashion Channel GE 602 - Profesora Martia Aldarina‚ MCM Grupo 77-Zolis Cruzeta‚ Carmelia Arzuaga‚ Gineza Felici y Nany Vázquete Interpretación de los datos del Mercado del Consumidor posando como Dana Wheeler. La señora Dana Wheeler es la Vice Presidente de Mercadeo del canal de televisión The Fashion Channel (TFC). La señora Wheeler posee amplia experiencia en el area de mercadeo y la industria de publicidad. La empresa TFC contrató a la señora Wheeler para
Premium Marketing Fashion Strategic management
Análisis mercado de los detergentes en Chile En Chile el mercado de los detergentes es muy competitivo. Sin embargo‚ es un mercado muy concentrado‚ en el cual Unilever‚ Procter & Gamble y Maritano controlan el 95‚94% del mercado (según estudio Nielsen‚ año 2006). Unilever tiene las marcas Drive‚ Rinso y Omo‚ que en conjunto poseen una participación de mercado de un 70‚77%. Procter & Gamble‚ con Ariel y Ace‚ tienen un 21‚33% y‚ Maritano‚ con sus marcas‚ Popeye detergentes‚ Kop‚ Detersol y Neutrex
Premium Empresa Conocimiento