IMPACT OF SOCIAL CAUSE ADVERTISING ON CONSUMERS Submitted By: Priyadarshini Roy 09 MMS– Marketing Under the guidance of Prof. Snehal Chincholkar A Paper submitted in partial fulfilment of the requirement for Consumer Buying Behaviour Vivekanand Education Society’s Institute Of Management Studies and Research Gurdeep Singh‚ chief operating officer of Aircel: “We wanted to engage consumers at an emotional level. Not just have a transactional relationship.” AIRCEL‚ PARTNERING
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ingenuity‚ strong construction‚ good value‚ and action. o Experience – four decades of designing and building toys and promoting from within. o A professional management team from multiple industries. o Recent acquisition of Fisher-Price from Quaker Oat’s company allowed financial stability and support. o Profitability – 742% increase in last 10 years; consistent margins o Onsite preschool test center allows for extensive market testing & research o Product variety o Innovation o Successful
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Cereal Industry: Global‚ Irish and European Market Size and Growth Rate: Global Figure 1 (Appendix...1) ------------------------------------------------- Year Market Size (Billion) Growth % $ 2004 21.6 2005 22.3 3.20 2006 23.0 3.30 2007 23.8 3.30 2008 24.5 3.30 2009 25.3 3.30 2010 26.2 3.30 2011 27.0 3.30 2012 27.9 3.20 2013 28.7 3.10 CAGR‚
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various foods‚ snacks‚ and carbonated and non-carbonated beverages worldwide. The company operates in four divisions: PepsiCo Americas Foods (PAF)‚ PepsiCo Americas Beverages (PAB)‚ PepsiCo Europe‚ PepsiCo Asia‚ Middle East and Africa (AMEA). PepsiCo owns some of the world ’s most popular brands‚ including Pepsi-Cola‚ Mountain Dew‚ Diet Pepsi‚ Lay ’s‚ Doritos‚ Tropicana‚ Gatorade‚ and Quaker. Our brands are available worldwide through a variety of go-to-market systems‚ including direct store delivery
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Opening: Fiber helps keep the baby’s bowel at regular intervals and keeps the baby feeling full between meals. However‚ high fiber foods are not the best dish on the menu‚ so many children do not get as much as they need. Parents can help increase the amount of fiber in the baby’s diet by adding a variety of fiber-rich foods and sneaking into the fibers. Body: ≠ Recommendations The amount of fiber your child needs depends on his or her age. Toddlers aged 1 to 3 need about 19 grams a day. Kids 4
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These are listed in the order I frequently consume them. So for example‚ if oatmeal is on the top of the list‚ it means that is the food I am most likely to eat every single day. Eay Healthy Foods My 10 top natural starchy carb and whole grains: Oatmeal (old fashioned) Yams Brown rice (a favorite is basmati‚ a long grain aromatic rice) Sweet potatoes (almost same as yams) Multi grain hot cereal (mix or barley‚ oats‚ rye. titricale and a few others) White potatoes 100% whole wheat bread
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wide variety of name brands to choose from. For instance‚ Frosted Corn Flakes‚ made by Kellogg’s‚ is grain cereal‚ which consists of fine corn flour‚ sugar‚ and sugar‚ plus corn syrup‚ calcium carbonate. For the health conscious‚ Honey Bunches of Oats is one of many alternatives. Made by Post‚ it is also a grain cereal which comes with a list of ingredients. It contains corn‚ whole wheat‚ and brown sugar instead of processed sugar‚ almond‚ rice‚ and honey. No matter‚ a bowl of cereal has the
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Understanding Your Fats and Fiber There are four major dietary fats that we in the foods that we may eat‚ transfats‚ saturated fats‚ monounsaturated fat and polyunsaturated fat. Eating some of these fats may raise the cholesterol in our bodies. The fats that are considered to be bad fats that we eat are trans fats and saturated because they raise the bad cholesterol (LDL) in our bodies. Monounsaturated fats and polyunsaturated fats are know to be the good fats and are know to help reduce bad
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Beverages North America‚ PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo’s brand names are more than 100-years-old‚ but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company‚ including Gatorade‚ in 2001. PepsiCo
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They were most successful in making flour and foods that contained flour‚ which earned them the nickname "The Breadbasket Colonies". They were largely agricultural and grew bountiful types of crops‚ but mostly grains and oats. Logging‚ shipbuilding‚ papermaking‚ and textile production were some important jobs in the Middle colonies. What types of government did they have? The Middle colonies had two types of government: a Proprietary and a Royal. A Proprietary government
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