A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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We researched Coke and Pepsi as was requested to see which one would be a better investment over the other. One of the ways to see how a company is doing is to look at how much (EVA) Economic Value Added that company is producing. EVA is a way of measuring an operation’s real profitability. EVA is better than conventional ways because it takes into account the total cost of the operating capital. EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has
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Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7‚ 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First‚ we must understand what the 4 P’s of marketing refers to. They are pricing‚ product‚ promotion‚ and placement of product. We are asked to describe the products‚ their industry‚ their market shares‚ and their fluctuation in sales. Now that we understand what the 4 P’s of marketing
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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Qualitative Interview Volunteerism is a fundamental principle in my personal life as it addresses my desire to help others. This quality has been a part of me since childhood. I have vivid early memories of wanting to help my grade school classmates who would come to school visibly less fortunate than others. These desires followed me through adulthood and lead me to a career in social work. I chose this topic to research because no one in my immediate family volunteered or spoke of volunteerism
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Qualitative research is a generic term for investigative methodologies described as ethnographic‚ naturalistic‚ anthropological‚ field‚ or participant observer research. It emphasizes the importance of looking at variables in the natural setting in which they are found. Interaction between variables is important. Detailed data is gathered through open ended questions. The interviewer is an integral part of the investigation (Jacob 1988). This differs from quantitative research which attempts
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QUANTITATIVE ARTICLE REVIEW Context-Sensitive Positive Behavior Supports for Young Children with Traumatic Brain Injury: A Second Replication Study EDUC 518 February 7‚ 2014 SUMMARY Traumatic brain injury or TBI as it is sometimes called is the injury of the brain that is caused by a powerful force outside of the body. Traumatic brain injury is a leading cause of death and disability in childhood (Kraus‚ 1995). As a result of TBI‚ many young children/students display negative behaviors
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CHAPTER 6 Entering Global Markets “The multinational corporation knows a lot about a great many countries and congenially adapts to supposed differences..... By contrast‚ the global corporation knows everything about one great thing. It knows about the absolute need to be competitive on a worldwide basis as well as nationally and seeks constantly to drive down prices by standardising what it sells and how it operates. It treats the world as composed of a few standardised markets rather than
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11 CASE STUDY PEPSI GROUPE ASSINGMENT INTRODUCTION Pepsico‚ inc.is one of the most successful consumer products companies in the world. Its operates from Australia. Pepsi-cola company‚ the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsi‚pepsi light ‚pepsi max‚7up‚mountain dew‚etc..The company consists of: Frito-Lay Company‚ the largest
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Ruiz Table of Contents I. Introduction – Big Idea II. Clinical interview 2 analysis III. Rationale for your instructional design: IV. Part 1 – Pre-Assessment Sub-Part 1 – Quantitative Analysis of Pre-Assessments Sub-Part 2 – Qualitative Analysis of Pre-Assessments V. Forming Our Lesson VI. The Lesson VII. Post-assessment analysis Sub-Part 1 – Quantitative Analysis of Post Assessments Sub-Part 2 – Qualitative Analysis of Post Assessments VIII. Conclusion IX. References X. Appendix A: Lesson Plan
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