PepsiCo - Procedures Ensuring Ethical Behaviour PepsiCo is committed to ensure the corporate standards accountability for the company actions. This is evident by the many corporate governance standards in place. The processes and policies that are in place include the Amended and Restated Articles of Incorporation‚ By-Laws‚ Compensation Committee Charter‚ Corporate Governance Guidelines‚ Disclosure Committee Charter and the Policy for Audit‚ Audit-Related and Non-Audit Services. The
Premium Corporate governance Corporation Board of directors
Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
Premium Nikita Khrushchev Soviet Union Joseph Stalin
advantageous and competitive states which will be clearified in marketing plan. Table of Contents I. INTRODUCTION: 4 II. SITUATION ANALYSIS: 5 1. Market Analysis: 5 1.1. Market Size: 5 1.2. Market Trend: 6 2. Customer Analysis: 7 2.1. Gender: 7 2.2. Age: 7 2.3. Regions: 7 3. Competitor Analysis: 8 4. Company Analysis: 9 5. SWOT Analysis: 9 5.1. Strengths: 9 5.2. Weaknesses: 9 5.3. Opportunities: 10 5.4. Threats: 10 III. COMPANY OBJECTIVES: 10 IV. MARKET
Premium Management Sociology Marketing
Pepsi Commercial Pepsi is one of the well-known soft drink brands in the world. As we can see‚ the main color theme in the commercial is red which is also known as the main brand color of Pepsi and moreover‚ it is an eye catchy color as well. This commercial is very effective because they have chosen a famous and well-known person – Michael Jackson so many audiences will be impressed by this‚ especially his fans. There is a little boy who dressed in Michael Jackson’s style‚ makes up with Michael’s
Premium Coca-Cola Pepsi Marketing
Qualitative Research by Michael D. Myers Originally published in: MISQ Discovery‚ June 1997 This is the "living version". [Welcome] [Introduction] [Overview of Qualitative Research] [Philosophical Perspectives] [Qualitative Research Methods] [Qualitative Techniques for Data Collection] [Modes of Analysis] [Writing Up Qualitative Research][References on Qualitative Research] [Resources for Qualitative Researchers] [Software Tools for Qualitative Researchers] [Teaching Qualitative Research] [Calls
Premium Qualitative research Scientific method
Jennifer Stokes Case 2 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about: rivalry among establish firms‚ risk of entry by potential competitors‚ substitute products‚ suppliers‚ and buyers. When talking about market share‚ PepsiCo and Coca-Cola have the
Premium Coca-Cola Soft drink
reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down. 3- Coca-cola made special promotions during the summer season such as ”buy one- get one free” and lucky draws. Coca –cola used a strategy of “building a connect” by using local idioms. They also reduced prices by 15% to 25% in order to encourage consumption. Pepsi co participated through massive sponsorships of “garba”‚ they also tied up
Premium Coca-Cola Pepsi Cola
“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
Premium Social media Advertising
RUNNING HEAD: QUALITATIVE RESEARCH CRTIQUE Qualitative Research Article Critique November 16‚ 2011 Overall critique: This paper is an article critique written by Alexander & Clare (2004) titled: You still feel different: The experience and meaning of women’s self-injury in the context of a lesbian or bisexual identity. This study’s purpose was to explore the meaning behind females’ self-injurious behavior within the context of being a lesbian or bisexual. It aimed to better understand this
Premium Qualitative research
References: Delany.D. (2012). Reasons Why Coke Is Better Than Pepsi. Retrieved February 18‚ 2013‚ from http://www.ehow.com/info_8121864_reasons-coke-better-pepsi.html#ixzz2LMKm6jHF Anonymous. (2001). The coca cola company. Retrieved February 20‚ 2013‚ from http://wiki.answers.com/Q/Why_people_drink_coca_cola Anonymous
Premium Coca-Cola