I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern‚ North Carolina‚ USA in 1896. Caleb Davis Bradham‚ a pharmacist‚ owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time‚ Bradham’s store also housed a soda fountain. Here‚ Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28‚ 1898‚ Bradham invented a new recipe‚ blending kola nut extract‚ vanilla and “rare oils.”
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CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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Introduction The purpose of this experiment was to find the identity of the unknown compound #12. This was done both qualitatively and quantitatively. The qualitative observations were used to determine the functional group that was in the unknown‚ the quantitative results were used to determine the molar mass through Duma’s method. The types of compounds that were used in testing were all functional groups‚ Aldehyde‚ Ketone‚ Alcohol and‚ Ester. Functional groups are a portion of a molecule that
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Interview and Observational methods. Furthermore‚ I will illustrate these arguments with a few series of case examples that will show and support my essay. In addition‚ my conclusion will illustrate the difference between Quantitative data compared to Qualitative data as well as how and why one is superior to the other. Interviews have been the most favorable method used not only by anthropologists‚ but universally as well. In this method‚ the researcher personally asks the subjects a particular series
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Abstract: A qualitative analysis experiment was conducted to determine the identity of an unknown aldehyde or ketone. The tests include a Tollens test‚ a Schiff test‚ an iodoform test‚ and a derivative melting point test. The data of the first three tests was inconclusive. The final derivative melting point test was utilized to successfully determine that the unknown was the ketone‚ Propiophenone. Introduction: Qualitative analysis is a method or series of methods used to determine the
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University of Phoenix Material Qualitative Research Methods Matrix Instructions: Refer to your syllabus for specific instructions Be detailed and thorough in your descriptions. Be sure to properly cite your sources (in-text and on the reference page) according to APA v. 6 standards. Primary Characteristics Current Peer-Reviewed Study Case Study A case study research is an empirical inquiry in which a researcher investigates participants‚ events‚ activities‚ and processes. According to Creswell
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the criteria selection which was choosing‚ first the qualitative studies used interviews or focus groups to examine health care experiences with demented patients or their caregivers by use of the “standard criteria” (Protok‚ Horgan & Seitz‚ 2013).The caregivers used were friends and families. The included studies that “described the primary research question‚ context of the research‚ study sample and methods used for data collection and analysis. We excluded studies that did not provide information
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Unit 6: Critiquing Qualitative and Quantitative Research Kaplan University July 16‚ 2013 Unit 6 Critiquing Qualitative and Quantitative Research The research conducted by Foster-Fitzpatrick‚ Ortiz‚ Sibilano‚ Marcantonio and Braun (1999) is a quantitative study of the significance of crossing the legs while blood pressure is being measured. The purpose of the research was to determine whether leg-crossing impacted the results of blood pressure measurements. The research conducted by Palese‚ Skrap
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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Introduction Qualitative research and quantitative research are two approaches that are usually used by researchers to conduct research. The concept of a ‘mixed method’ approach is to combine the two approaches together. But the concept applies to using more than one qualitative method to conduct a research since each brings a particular kind of insight to a study (Ritchie and Lewis‚ 2003‚ p38). This paper aims to examine whether the three approaches---observation‚ interview and questionnaire‚ are
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