Case2: Pepsi The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying‚ “It sure beats taking the bus to school”. The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks
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Quantitative vs. Qualitative Research: “Are they REALLY that Different?” Anthony Sondergaard June 7‚ 2009 Quan/Qual- Really Diffferent? From the reading done in the first two chapters of our textbook‚ it is easy to see the major differences between the quantitative and qualitative approaches to research. They are two very distinct and separate ways to obtain information for the study of almost anything the human being could want to
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Quantitative and Qualitative Research Methods Sabina Baniya Kathmandu University School of Management Kathmandu University‚ Kathmandu February 2013 There are different research methods that have been guided by different philosophy of science that were developed by philosopher‚ researcher and sociologist at their time of era. The well-known research methods are quantitative research methods. Quantitative are numerical methods associated
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These psychological issues can be both short and long term‚ not to mention extremely disruptive to a child’s social and cognitive development. In an article entitled‚ “Qualitative Analysis of the Short-Term and Long-Term Impact of Family Breakdown on Children‚” researchers Maria Guinart and MaDolores Grau presented the case study of a Spanish mother and her two daughters after going through a divorce‚ arguing that familial breakdown
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Accounting Information Qualitative Characteristics Gap: Evidence from Jordan Ahmad N. Obaidat Tafila Technical University‚ Tafila‚ Jordan [Abstract] The general objective of financial reporting is to provide useful information to present and potential investors‚ creditors‚ and others to help them make investment‚ credit‚ and other decisions. The purpose of this paper is to find out whether there is an existing gap concerning the importance of accounting information qualitative characteristics from
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Nowadays‚ with the continuous rapid economic development‚ the profit distribution in social enterprises has become more and more prominent. Distributing profit wisely has become an important starting point for a social enterprise’s management and operation. The executors of social enterprises hope to get a more perfect method to distribute profit so that they can make more reasonable operation plans. Practically‚ a reasonable distribution of profits is the guarantee for the sustainable development
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Name: Marcus Gonzales Date: Wednesday 12th September 2012 Form: L62 Subject: Biology Teacher: Ms. Hutton Lab #: 1 Title: Food Tests Aim: To test an unknown substance for various food substances. Apparatus/Materials: * Unknown Solution X * NaOH * Iodine * Ethanol * Copper Sulphate * Benedict’s Solution * HCl * Cold Water * Syringe * Beakers * Bunsen burner * Tripod stand * Test tubes * Dropper Introduction: This Lab shows
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Abe would like to locate a new unit of his franchised fast-food restaurant chain. He orders an evaluation of several city blocks from a marketing research firm. The research firm will determine the population‚ population growth‚ income‚ and other important demographic information for the defined geographical area. The research company will be performing: marketing research market research a restaurant location study basic research What is the difference between marketing research and market
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Andrew Carnegie once said‚ “No man will make a great leader who wants to do it all himself or get all the credit for doing it.” Teamwork is the key component to achieving something great‚ if a leader wants to be great‚ his team must also be great. Ruling and dictating as one individual never leads to positive results. Authoritative leadership is less effective than collaborative leadership because fear and power create anarchy and dissent‚ while respect and decency create a harmonious society. This
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Study Design For the purpose of the proposed research question‚ the researcher carried out a qualitative research design to explore the meaning and experiences of infertility among African American couples. The researcher utilized a phenomenological qualitative process based on methodology outlined by Moustakas (1994). The goal of phenomenological research is “to determine what an experience means for the persons who have had the experience and are able to provide a comprehensive description of
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