asserted that “the reliability of the findings depends on the likely recurrence of the original data and the way they are interpreted”(Ritchie and Lewis‚ 2003:271). Marshall and Rossman (1999) and Seale (1999) argued that the absolute replication of qualitative studies is very difficult to achieve since they reflect realities at the time they were collected and in a situation which is likely to change. It is often referred to as an unrealistic demand. Phenomenological research may be difficult to repeat
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VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN INVESTIGATION INTO HOW TO TRANSFER THE STUDENTS’ BUSINESS IDEAS INTO ENTREPRENEURS A thesis proposal submitted to The School of Business in partial fulfillment of the requirement for the course in Research Methods for Business By NGUYEN THI ANH HONG Supervised by Dr. LE HOANG DUNG HO CHI MINH CITY‚ January 10th‚ 2013
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a “new/improved” taste fit into the equity of Coke being an “iconic” brand for the Americans for years. There is also a mistake on the market research by underestimating the effect of the 10%-12% rejecters of the new product and ignoring the qualitative data that did not support the launch. What happened in reality was that the 10%-12% rejecters magnified the resistance and influenced the rest of the population. A safer approach was to launch in a test market and mimic the real life situation.
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MGMT606-1301A-05 Professor: Robert Smith Graduate Research Methods Phase 3 Discussion Board Research Methodologies 01/29/2013 Being in this business as a researcher‚ you must stay focus at all times‚ and at this time we must concentrate on the design strategies for each of the research methodologies. It must include everything that can help to produce a positive research‚ elements of inquiry‚ research approaches‚ and overall design of the research being conducted. We have to determine all
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Understanding the Research Process: Qualitative Workshop Task Title: Report on the Qualitative Workshop Research area/general focus/background: The focus group was formed to explore the themes and understand the feelings surrounding the near death experiences of hospital patients. Themes: My group found the following themes: • Out of body experiences – One participant felt they were out of their body looking down on the scene as surgeons operated and understood the clinical
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collected in two different types of formats within an organisation. These are quantitative and qualitative. Quantitative is data collected numerically‚ which allows for data to be measured and calculated. Quantitative is a descriptive method of collecting data. This type of data can be observed but not measured. Quantitative data can be collected via reports‚ surveys‚ observation‚ reports and benchmarking. Qualitative data can be collected via interviews‚ surveys‚ focus groups‚ testimonials‚ observation
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Discussion Questions Week 2 Chapter 7 2. How do data from qualitative research differ from data in quantitative research? A quantitative research question is an interrogative sentence that asks a question about the relation that exists between two or more variables. Its purpose is to identify the variables being investigated and to specify the type of relationship‚ descriptive‚ predictive‚ or causal‚ being investigated. A qualitative research question asks a question about some process‚ issue
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Chapter 6: a) Exploratory studies: Exploratory have loose structures with the objective of discovering future research tasks. The immediate purpose of exploration is usually to develop hypotheses or questions for further research. Formal studies: The formal study continues the exploratory study. It begins with a hypothesis or research question and involves precise procedures and data source specifications. The goal of a formal research design is to test the hypotheses or answer the research
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strategies and methods to solve market problem. In this report‚ the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research‚ we form focus groups to discuss the research objective‚ operate depth-interviews to get detail answers. In the quantitative research‚ we organize sample plan‚ make sample frame‚ questionnaire and collect useful data to help
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M10MKT Information Acquisition and Analysis “Research Brief and Proposal” Submit to: Alison Jack Student Name: Chenchen He ID: 3361841 Course: MA Advertising and Marketing November 2010 Marketing Research Brief and Proposal Business Scenario: Smoothie Ice -- A major frozen dessert manufacturer is planning to launch a range of individual ice creams based on the flavours of Smoothies. They want to test the appeal of the concept amongst potential consumers. They are keen to identify
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