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    Qualitative Research

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    A Companion to QUALITATIVE RESEARCH A Companion to QUALITATIVE RESEARCH Edited by Uwe Flick‚ Ernst von Kardorff and Ines Steinke Translated by Bryan Jenner SAGE Publications London ● Thousand Oaks ● New Delhi Translation © 2004 This English edition first published 2004 Originally published in the series “rowohlts enzyklopädie” under the title QUALITATIVE FORSHCHUNG – Ein Handbuch Copyright © 2000 Rowohlt Ttaschenbuch Verlag GmbH‚ Reinbek bei Hamburg Apart from any fair

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    Impulse Buying

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    * inShare7 * * * Impulse Buying: Its Relation to Personality Traits and Cues Seounmi Youn‚ University of Minnesota Ronald J. Faber‚ University of Minnesota ABSTRACT - Much of the work on impulse buying has been concerned with defining and measuring the concept. Less effort has been directed toward determining the factors that underlie the tendency to buy impulsively. This study looks at the relationship between impulse buying tendencies and three general personality traitsClack

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    Buying a Laptop

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    Factors to be Considered While Buying a New Laptop Before you go about laptop computer buying‚ be very sure how you will be using it. A laptop can be used for home use‚ entertainment‚ browsing and business related purposes and for various developmental‚ industrial and manufacturing and designing purposes. The needs of businessmen‚ students‚ casual users wishing to buy laptops will obviously be different. A business person would need all the packages of Microsoft like Microsoft Word‚ Microsoft

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    Qualitative Research

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    Data-collection in Qualitative Research This Chapter is about methods and techniques in data-collection during a qualitative research. We mentioned earlier that qualitative research is eclectic. That is‚ the choice of techniques is dependent on the needs of the research. Although this should be true for almost all social research‚ it is particularly so with qualitative research in that the appropriate method or techniques is often identified and adopted during the research. Qualitative research is also

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    Qualitative Forecasting

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    QUALITATIVE FORECASTING METHODS Qualitative forecasting methods are based on educated opinions of appropriate persons 1. Delphi method: forecast is developed by a panel of experts who anonymously answer a series of questions; responses are fed back to panel members who then may change their original responses a- very time consuming and expensive b- new groupware makes this process much more feasible 2. Market research: panels‚ questionnaires‚ test markets‚ surveys‚ etc. 3. Product life-cycle

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    Buying Motives

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    Consumer Buying Behaviour- Psychology of Marketing The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how • The psychology of how consumers think‚ feel‚ reason‚ and select between different alternatives (e.g.‚ brands‚ products‚ and retailers); • The psychology of how the consumer is influenced by his or her environment (e.g.‚ culture‚ family‚ signs‚ media); • The behaviour of consumers while shopping or making other

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    (such as nativism‚ Universal Grammar and some of Chomsky’s theories)‚ analyzing the Poverty of Stimulus argument and its background‚ and then giving some evidence in favour of and against the argument. In my assignment I will mainly be using the work of the following researchers: Steven Pinker who‚ as previously stated‚ is in favour of the Poverty of Stimulus argument and Chomskyan theories (1994)‚ Stephen Laurence and Eric Margolis who argue for the Poverty of Stimulus argument and try to dispel

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    "Do Me a Favour" Analysis

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    Me a Favour”by Arctic Monkeys Well‚ the morning was completeThere was tears on the steering wheel‚ dripping on the seatSeveral hours or several weeksI’d have the cheek to say they’re equally as bleakIt’s the beginning of the end; the car went up the hillAnd disappeared around the bend; ask anyone‚ they’ll tell you thatIt’s these times that it tendsThe start to breaking up‚ to start to fall apartHold on to your heartDo me a favour‚ break my noseDo me a favour‚ tell me to go awayDo me a favour‚ stop

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    Fashion Buying

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    It draws on examples from retailers‚ trade press and academic sources. Fashion retailers are an important sector of the fashion industry‚ and are the link between fashion products and consumers. These retailers have power over the industry and are able to set trends. Over the past few years‚ retail own-labels have been leading the fashion industry. This has increased the power and important of the fashion buyer’s role. An understanding of the fashion environment – suppliers‚ wholesales‚ designers

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    Term paper Proposal Name: Class: MBA-Day Semester: fall 2011 Proposed Title Factors influencing consumers purchase intentions of buying branded Butter. Table of Contents 1. Introduction: 4 1.1. Background and rationale of the study: 4 1.2. Problem Statement: 4 1.3. Research Objectives: 4 1.4. Research questions: 5 1.5. Delimitations of the study: 5 2. Literature review 6 2.1. Concepts and Definitions 6 2.2. Theoretical reflections 6 2.3. Substantiating evidences from

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