and even to the nations that represent these brands. Therefore‚ it is in the best interest of the producers of these clothes to study the consumer behaviour and their preferences towards various promotional offers and discounts; an effective market research in this regard may include questions that enquire the consumers about the promotional schemes that attracted them‚ the advertising media through which they can most likely be reached‚ their interests in knowing more about the brand. As far as the
Premium Brand Brand management Branding
Research Proposal Research Proposal Lillian Wilson-King Western International University RES 600 Graduate Research Methods Professor Mary Anne Moore November 14‚ 2010 Table of Contents Research Problem 3 Research Questions 5 Importance and Benefits of the Research 9 Research Objectives 9 Research Design 10 Data Collection Methodology 10 Summary/ Conclusion 12 References 13 Introduction The research proposal will focus on the implementation of change‚ the management problem and the specific reasons
Premium Scientific method Research Quantitative research
consumer research has its roots in marketing research. There are two paradigms of consumer research – qualitative and quantitative. While qualitative deals with consumer insights in a visual form or in words‚ quantitative is primarily number driven. Some researchers now use both these techniques together to get more accurate insights. The consumer research process focuses on defining the research problem‚ conducting exploratory and evaluation‚ conclusive research design and qualitative and data collection
Premium Research Qualitative research Scientific method
Running Head: COMMUNITY COLLEGE EATERIES Group Project Qualitative Research: Community College Eateries Quentin Hart‚ Heidi Peterson‚ Jennifer Terry Boyenga Res Ev 580: Qualitative Methodology Dr. Monica Bruning June 11‚ 2006 Introduction Community colleges are filled with a myriad of eating possibilities. Vending machines and soda machines line the halls‚ dispensing non-nutritional sugar and caffeine alternatives to keep the student going. Another alternative
Premium Qualitative research University College
morning and evening shifts due to their personal schedules and priorities. Quantitative data were obtained through pre and post tests. The data were analyzed through SPSS software package‚ via Mann-Whitney U Test and Wilcoxon Signed Ranks Tests. The qualitative data were obtained through a questionnaire and a semi-structured interview which were analyzed descriptively. Results obtained from the data analysis indicated that blogging had positive effect on the production of idioms. - See more at: http://tefl
Premium Qualitative research Language education Statistical significance
What is ‘Triangulation’? We frequently hear qualitative researchers say that they achieve rigor through “triangulation.” Triangulation is‚ indeed‚ one of the most persuasive and powerful of techniques for assuring an audience of the reliability and credibility of qualitative research. What does this actually mean‚ however‚ and how do you do it well rather than haphazardly or poorly? First‚ it’s important to be clear that there are two broad ways of “triangulating.” 1. Triangulate using
Premium Qualitative research Focus group
MKF 9120 MARKETING RESEARCH ASSIGNMENT 3 | Marketing Research Proposal | Facebook | -Fangyin YUAN(24314609)-Han JIANG()-Jieru HE(21216819) | 1. Executive Summary In recent years‚ Facebook has seen a spike in mobile traffic. Mobile usage of its platform has grown rapidly with a massive mobile user base. Despite this large growth in mobile usage‚ Facebook still failed to generate completely satisfaction among its users with the current mobile platform. Therefore‚ Facebook would like to conduct
Premium Qualitative research Facebook Quantitative research
marketing research for Jingjing Inn Name: Kefan Qian Student ID: s0205160 Executive summary The purpose of this report is to provide managers marketing strategies and methods to solve market problem. In this report‚ the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research‚ we form focus groups to discuss the research objective
Premium Hotel Qualitative research Focus group
RESEARCH SEMINAR I - WORKSHOP I. Identifying a Research Problem – pages 68 to 81 1. Explain in your own words the difference between a research topic and a research problem. 2. Taking figure 3.1 on page 69 as an example‚ propose your own figure related to second language learning/teaching. 3. Based on your first observation in a classroom‚ think about a possible problem to be researched and answer the following questions: a) What is the research topic? b) What is the research problem?
Premium Scientific method Qualitative research Quantitative research
............................................... 4 1.2 Problem Statement ......................................................................................................... 6 1.3 Research Aim and Objectives ......................................................................................... 7 1.4 Research Questions ........................................................................................................ 7 1.5 Summary ......................................................
Premium Brand Advertising Qualitative research