Abstract During the 1980s‚ market research practitioners and academic marketing researchers witnessed a growing interest in qualitative research. A review of the practitioner and academic literature on qualitative market(ing) research reveals the commonalities and the differences in the ways each group represents‚ thinks about and practices qualitative research. Areas where both groups might benefit from sharing ideas and information and from closer links generally are discussed. Article Type:
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Research proposal Online Store for Primark INTRODUCTION Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark. RESEARCH QUESTION
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Introduction to the Research Article According to the World Health Organization‚ cardiovascular disease is the number one cause of death‚ representing 31% of all deaths globally (Cardiovascular diseases ‚ 2015). Heart failure not only affects those living with the disease‚ but family members that in turn‚ become important caregivers. Caregivers often put their own health and needs aside to care for their family member. The article “Family Caregivers’ Experiences of Caring for Patients with Heart
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difference between 24/7 and 9to-5 departments. B. The methods of diagnosis should be a key focus. While a survey or quantitative instrument could provide some key information‚ effective diagnosis would likely involve both quantitative and qualitative data. Qualitative approaches would include focus groups or interviews. Quantitative data could show average or mean support by department managers for an issue like flexible scheduling‚ but would not begin to explore the issues of flexible scheduling in
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journal‚ 15(2) pp 151-166 Lucas‚ U Mandilaras‚ A. (2004) Industrial placement and degree performance: evidence from a British higher institution‚ International review of Economics Education 3(1) pp 39-51 Marton‚ F Marton‚ F. (1986). Phenomenography - A research approach investigating different understandings of reality. Journal of Thought‚ 21(2)‚ 28-49. Marton‚ F.‚ and Booth‚ S. (1997). Learning and Awareness. New Jersey: Lawerence Erlbaum Associates. Mendez‚ R. (2008) The correlation between industrial
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Qualitative and Quantitative Approaches RES/351 June 17‚ 2014 University of Phoenix Professor Pamela Campbell Qualitative and Quantitative Approaches Business researchers utilize various forms of approaches to analyze and obtain information and data‚ and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results
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Quantitative and Qualitative Research: Problem‚ Basis‚ Procedure Terri Morris Quantitative and Qualitative Research: Problem‚ Basis‚ Procedure Quantitative Research Study Research Problem The researchable problem is that novice special education teachers are overwhelmed by the lack of mental‚ physical‚ and technical support from their general education colleagues. In addition‚ these teachers are feeling isolated due to the lack of time to plan‚ learn‚ and communicate effectively with their
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Qualitative Versus Quantitative Research There has been a large amount of complex discussion and argument surrounding the topic of research methodology and the theory of how studies should push forward. Majority of this debate has centered on the issue of qualitative versus quantitative study. Different methods become popular at different social‚ political‚ historical and cultural times in our development‚ and‚ both methods have their strengths and weaknesses. The researcher and/or the culture
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REASONS FOR CONDUCTING QUALITATIVE RESEARCH Given these distinctions and definitions of a qualitative study‚ why does a person engage in such a rigorous design? To undertake qualitative research requires a strong commitment to study a problem and demands time and resources. Qualitative research shares good company with the most rigorous quantitative research‚ and it should not be viewed as an easy substitute for a "statistical" or quantitative study. Qualitative inquiry is for the researcher who
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QUALITATIVE AND QUANTITATIVE APPROACHES TO SOCIAL RESEARCH Christina Hughes C.L.Hughes@warwick.ac.uk There has been widespread debate in recent years within many of the social sciences regarding the relative merits of quantitative and qualitative strategies for research. The positions taken by individual researchers vary considerably‚ from those who see the two strategies as entirely separate and based on alternative views of the world‚ to those who are happy to mix these strategies within
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