Gillette The Razor Wars Continue Overview Case Overview: Founded in 1901 by King C. Gillette‚ the Gillette Company has been extremely successful since it’s inception into the shaving market. Gillette did such a good job from the start in the shaving market‚ that the company went sixty-years before having any meaningful competition for it’s customers. In 1962 Gillette was enjoying a seventy percent share of the market and everything was looking rosy for the top shaving product company in the
Premium Shaving Marketing
Five years later—the acquisition by P&G hasn’t paid off —yet • Gillette’s businesses have been a drag for P&G • Sales growth projections have been under met • Most of Gillette ’s senior managers have left. • P&G ’s stock has lagged behind key competitors ’‚ including Colgate-Palmolive Co. and Unilever • Efforts to expand Gillette and Venus brands have not been too successful-fewer people shave since they’re unemployed or don’t go out as much • There have been more international success (Europe
Premium Stock Stock market Procter & Gamble
Gillette Indonesia – What marketing plan would be appropriate for Gillette Indonesia? Situational Analysis Gillette is a well-known manufacturer of personal care products around the world. Blades and razors are the main revenue drivers accounting for 40% of total company revenue. * Strengths: Strong brand awareness‚ increasing incidences of shaving‚ market share of 50% expected in 1996. Consistent growth over last 5 years. * Weaknesses: Plant expansion delayed to 1997 – pressure
Premium Marketing
It may appear that Gillette shareholders are getting a good deal; however‚ they could be getting a better deal. Gillette should receive closer to $60/share‚ and while an offer of $54.05 is a deal that is not as good as it could be‚ it is better than no deal at all. Using transaction multiples‚ we see that Gillette is being valued well above the market in valuations involving revenues‚ EBITDA and P/E multiples. Also‚ large benefits come to shareholders in the method of acquisition. Although it is
Premium Stock Stock market Investment
2013 Argentina floods 2013 Argentina floods Duration 2 April 2013–3 April 2013 Fatalities 99+ Areas affected Greater Buenos Aires Greater La Plata From 2–3 April 2013‚ the northeastern section of Buenos Aires Province‚Argentina‚ experienced several flash floods that claimed the lives of at least 100 people. Greater La Plata was hardest hit with 89 reported deaths‚ and Greater Buenos Aires reported 10 deaths. The flooding was the result of extremely heavy rainfall and is said to be the
Premium Buenos Aires Argentina
nation of Argentina‚ the environmental factors and characteristics affecting the marketing mix‚ and its overall potential to become a foreign market for Australia. | Introduction Entering the international market is a challenging activity. Its inhabitants not only speak differently‚ but have different lifestyles and do business differently (Kautz‚ 2004‚ p. vii). However‚ if this market is approached in a methodical way‚ the resulting sales can be very rewarding. Part of the G20‚ Argentina is a popular
Premium Argentina Marketing United States
Financial globalization and financial stress in Latin America: the case of Argentina‚ Brazil and Mexico Gilles Dufrénot1‚ Davide Furceri2 and Aleksandra Zdzienicka 3 Very preliminary Draft DO NOT QUOTE WITHOUT PERMISION Abstract This paper studies the relationship between financial globalization and financial stress in three Latin American countries (LAC)‚ namely Argentina‚ Brazil and Mexico. We use a synthetic index of financial stress recently proposed by the IMF and estimate a new
Premium Economics Financial market Financial crisis
Argentina recognizes that criminal activity has risen over the years and hopes to decrease crime rate with useful strategies that would combat any future high rises in crime rates. There have been many studies on why crime rate has been a problem in Argentina. One study found that inequality affected crime in Argentina directly. At the highest points in inequality‚ the crime rate increased dramatically. In 1985‚ inequality (GINI coefficient) was at its lowest – 0.414 – and crime was down by 64‚000
Premium
In 1998‚ Argentina entered what turned out to be a four-year depression‚ during which its economy shrank 28 percent. Argentina’s experience has been cited as an example of the failure of free markets and fixed exchange rates. Contrarily‚ Argentina’s economic woes have been attributed to bad economic policies which converted a typical recession into a full depression. Three big tax increases in 2000-2001 discouraged growth‚ and interfering with the monetary system in mid 2001 created fear of currency
Premium Argentina United States dollar Currency
Case study discussion – Gillette loses face This is a deceptively simple-looking case. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn‚ the author of the article. In fact‚ things are by no means so clear-cut‚ students need to do some careful analysis‚ particularly in the area of Gillette’s corporate-level strategy‚ before this becomes plain. They have to be prepared to think hard about the success factors in the different businesses
Premium Strategic management Procter & Gamble